Our Service
iCapture vs Captello
Discover the factors that make all the difference in event success with this side-by-side comparison between two leading solutions:
iCapture Intelligent Lead Capture VS Captello Universal Lead Capture
Intelligent Lead Capture
PRODUCT OFFERING
- SERVICE REP
- Makes changes / creates templates for you
- BUSINESS MODEL
- Priced per user: added by support
- PRICING
- Recently raised customer prices
- ENGAGEMENT SOLUTIONS
- None available
- USER EXPERIENCE
- "Capture form seems clunky & non-intuitive."
- BREADTH OF LEAD CAPTURE
- Mobile app only
- BUSINESS CARD CAPTURE
- Standard transcription prone to error and manual updates after capture
- MULTINATIONAL SUPPORT
- None
- FORM LIMITATIONS
- Limited number of qualifiers
- SUPPORT
- Standard support
- HISTORY, PURPOSE & DEDICATION
- Originally designed for golf courses.
- FOLLOW UP
- Inflexible. One size fits all.
- SALES DEVELOPMENT SUPPORT
- Not available
- EVENT MARKETING SUPPORT
- Not available
- INFORMATION HANDOFF
- Standard notes
- CRM & MARKETING AUTOMATION INTEGRATION
- Standard send with no logic or ability to separate leads
- LEAD MANAGEMENT
- Standard table editing
Universal Lead Capture
PRODUCT OFFERING
- SELF SERVICE
- Make changes yourself, any time
- BUSINESS MODEL
- Unlimited users: self-manage in app
- PRICING
- No price increases since inception
- ENGAGEMENT SOLUTIONS
- Suite of 55+ digital activations with built-in lead capture, fully brandable, with options for gamification to draw more people into your booth and maximize lead capture.
- USER EXPERIENCE
- Completely customizable with flexible lead capture workflow.
- BREADTH OF LEAD CAPTURE
- Customizable digital activations, brandable QR codes, pre-event and post-event lead capture opportunities deliver expansive lead capture system.
- BUSINESS CARD CAPTURE
- High precision with industry leading dual methods - Human AI and Pure AI.
- MULTINATIONAL SUPPORT
- Enterprise support that delivers regional server deployment, app language translation to 72 different languages, localized business card transcription.
- FORM LIMITATIONS
- Unlimited qualifiers, sections, and conditional questions with smart form techniques.
- SUPPORT
- Gold star support with medium response time of 19 minutes. Online training university. Full onboarding program.
- HISTORY, PURPOSE & DEDICATION
- Created to solve problems exhibitors have at trade shows and obsessed over perfecting it.
- FOLLOW UP
- Conditional follow up. Smart brochure feature. Professional email builder rooted from marketing automation platform. Delivery of offline content.
- SALES DEVELOPMENT SUPPORT
- Ability to add-on Event Sales module
- EVENT MARKETING SUPPORT
- Ability to add-on Event Marketing module
- INFORMATION HAND OFF
- Advanced note taking capabilities
- CRM & MARKETING AUTOMATION INTEGRATION
- Advanced logic to route leads
- LEAD MANAGEMENT
- Lead Analyzer provides a repository for teams to condition or work leads before moving through the workflow.
