Why You Need to Gamify Your Buyer’s Digital Experience
In 2020, the key to success was digital interaction. Zoom Meetings overtook one way video communication. e-Gift Cards rose in popularity, while plastic gift cards declined.
How do you stand out ?
One of the most logical ways is to enhance the digital experience through gamification.
I may not be initially interested in SWAGAM, because I don’t know what they offer… but I might be interested in seeing the game that is being offered on a digital display or virtual exhibit… so they just increased my attention span by 8 seconds.
You probably can’t educate me on SWAGAM in 8 seconds, but what if I could get enough information from you that I can continue to “pop up” in your digital life through email, text, enhanced ads, and even custom website messaging? Gamification with rewards certainly opens the door; because people that are engaged in “the game” are likely to receive rewards such as eGift card or a further enhanced experience. In order to receive the level one payoff, they need to give you a place to send their bonus. Just like that, you know how to reach out to them (and you have their permission)!
Enhance the experience by allowing your engaged audience to share the experience with other interested associates. Remember Elf Yourself? That was an extreme case in the B2C segment of an experience that went viral for one major sponsoring company.
Since games show that you are not “selling” but instead bringing positive feelings; you are starting off on the right foot. Your brand will be like a warm aunt that you are always excited to see.
We hope this article helps you understand that games can be a very valuable marketing asset used to engage, educate, and entertain your audience. Consider using games for marketing in your next campaign. Visit www.captello.com to learn more about games, and for a test drive of some of our top played games!