The only event-to-revenue intelligence platform

Capture every lead. Captivate every buyer. Capitalize on every event – from intelligence to revenue.

The lead capture system of record built for pipeline attribution you can prove.

Captello captures every conversation, meeting, and activation, pre-event to post-event, and routes it to your CRM as attributable pipeline. Nothing walks off the floor uncounted.

Trusted by enterprise event teams

The short answer

How do you connect events to pipeline and prove event ROI?

Captello is the only event-to-revenue intelligence platform. It captures, enriches, and attributes every event lead, meeting, and activation to attributed pipeline you can prove, and routes it straight to your CRM. Sales, Marketing, and Finance work from one revenue-sourced view across four solutions plus an Event Operations track, from intelligence to revenue.

The problem with every event program

Events don't have an ROI problem. They have a memory problem.

Every booth conversation, every scanned badge, every executive meeting, gone the moment the show floor clears.

Captello is the system of record that ties every lead, meeting, and conversation to attributed pipeline.

One connected platform

Four solutions, one revenue system

Lead capture is where it starts, not where it stops. Each step feeds the next, and all four flow into attributed revenue.

Event Revenue Intelligence

From event activity to attributed revenue

One connected system, not four point tools stitched together. Revelation™ ties every captured lead, scored interaction, and booked meeting to attributed pipeline, and routes it straight to your CRM. That's the difference between reporting activity and proving revenue.

  • Revelation™ dashboards, one revenue-sourced view for Sales, Marketing, and Finance.
  • ROI attribution, every event-sourced opportunity tied to the revenue it influences.
  • CRM routing, attributed pipeline flows straight to your CRM, owned and measurable.
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Revelation Event Revenue Intelligence
Live
Portfolio pipeline influence
$0.0M
0x blended ROI
Across 3 tracked events · combined in one system
Pipeline influence
$0.0M
Single event · EXHIBITORLIVE
ROI by event · comparable across your program
EXHIBITORLIVE 0x
$6.6M pipeline · $530K invested
ConExpo 0x
$7.2M pipeline · $655K invested
IAEE Expo! Expo! 0x
$4.6M pipeline · $469K invested
Viewing EXHIBITORLIVE switch event
Capture
0
Meet
0
Engage
0
Revenue
$0M
Cost / lead
$0
tracked to source
Revenue / lead
$0
closed + influenced
Forecast
$0K
next 90 days
Pipeline by source custom dashboard
Booth
scans
Meetings
Activations
Connexions
Auto-generated in Revelation™
Scheduled to the CFO every Monday, 8:00 AM
Automated
The platform, working

From capture to attributed revenue

One platform, three moves. Capture every lead, turn conversations into booked meetings, and prove the pipeline your CFO trusts.

01
Capture

Every lead, captured and enriched

Universal Lead Capture pulls in every scan and conversation, then enriches it before it ever reaches your CRM.

125enrichment providers, applied automatically
Universal & 365 Lead CaptureConnexions networking
Learn more →
02
Meeting

Conversations become meetings

Booked, managed on the floor, and attributed, so every executive meeting ties back to the pipeline it creates.

Pre-event bookingOn-floor managementMeeting-to-pipeline attribution
Learn more →
03
Revenue

Proof your CFO trusts

Revelation ties every interaction to attributed pipeline. The number, not the impression.

$6.6Mpipeline influence proven from one event
Revelation dashboardsCFO-ready reporting
Learn more →
Proof

Outcomes, not impressions

125
enrichment providers in the Captello Enrichment Network
Lead Capture
60+
activations and games to drive qualified engagement
Activations & Engagement
$6.6M
pipeline influence proven from one event
Event Revenue Intelligence
Solutions by Role

Built for every event role

However your team shows up to events, Captello routes the work to revenue.

For the team on the floor

Exhibitors and field teams

The four pillars working as one: capture every lead, book and attribute meetings, run activations, and prove the revenue.

Lead CaptureMeetingsActivationsRevenue Intelligence
Explore the platform
For the people running the show

Show organizers

Premium Lead Capture and EventGen across the floor, so every exhibitor and attendee interaction is captured and measurable.

Premium Lead CaptureEventGenExhibitor Portal
Explore show organizer tools
For on-site execution

Event Operations

Run on-site execution and feed the same pipeline, so operations and revenue finally share one source of truth.

On-site executionPipeline routingAttribution
Explore Event Operations
Enterprise security

Cleared for procurement

The same controls that clear enterprise security review, so the platform that proves your revenue clears theirs.

SOC 2 Type 2
SOC 2Type 2
ISO 27001 certified
ISO 27001Certified
GDPR compliant
GDPRCompliant
Encrypted in transit and at rest · audited annually · privacy by design

FAQ

Frequently asked questions

What is Captello?

Captello is the only event-to-revenue intelligence platform, the lead capture system of record for enterprise event programs. It captures, enriches, and attributes every event lead, meeting, and activation to attributed pipeline you can prove, and routes it to your CRM.

How does Captello prove event ROI?

Captello ties every captured lead, scored interaction, and booked meeting to attributed pipeline and forecasted revenue with Revelation, then routes it to your CRM. Sales, Marketing, and Finance work from one revenue-sourced view instead of activity metrics.

What are the four Captello pillars?

Lead Capture, Meeting Management, Activations and Engagement, and Event Revenue Intelligence. Event Operations runs alongside them as a parallel track for Show Organizers and Corporate Teams.

How many data sources does Captello enrich from?

Captello enriches leads from 125 enrichment data sources with an up to 95% match rate, applied automatically before a lead reaches your CRM.

Is Captello enterprise ready and secure?

Yes. Captello meets SOC 2 Type 2, ISO 27001, and GDPR, with 9,000+ integrations and 300+ registration integrations across your event stack.

From intelligence to revenue

Stop guessing. Start proving every dollar.

See how Captello ties every event interaction to revenue you can prove.

Request a Demo →