Captello Forms Strategic Alliance with Event Footprints to Enhance Event Technology Solutions
Captello, a leading provider of event technology solutions based in the United States, is excited to announce a new strategic partnership with Event Footprints, a prominent UK consultancy specializing in the integration of event technology and marketing technology. This partnership will expand Captello’s technological offerings and provide the company with increased access to the European event market.
This collaboration represents a significant advancement in the way event data is captured, integrated, and utilized to measure the impact of B2B corporate events throughout the entire event lifecycle. By combining Captello’s cutting-edge solutions for event lead capture and audience engagement with Event Footprints’ expertise in event and marketing technology integration, this partnership is set to redefine industry standards for engaging event audiences and accurately measuring return on investment (ROI).
Brad Froese, Vice President of Marketing at Captello, shared his enthusiasm about the alliance, stating, “Our partnership with Event Footprints marks a key milestone for Captello. Their unique focus on audience engagement and their specialized role in Europe as a dedicated event tech and martech consultancy are perfectly aligned with our mission to enhance event experiences. This alliance not only broadens our service offerings but also empowers our clients to drive more impactful event outcomes.”
Rob Curtis, founder and director of Event Footprints, also expressed his excitement, saying, “We are thrilled to establish this partnership with Captello, a company that shares our commitment to innovation and excellence in event technology. Integrating Captello’s solutions into the platforms we work with will allow us to provide comprehensive ROI insights in terms familiar to event organizers and their CMOs and CFOs. This collaboration will support event and marketing teams in demonstrating the full value of their event investments, not just during the event but across the entire event lifecycle.”
“Our team at Event Footprints is looking forward to a productive and dynamic working relationship with Captello. This partnership represents another essential component in demonstrating the comprehensive value delivered through all facets of live event marketing,” concluded Curtis.
About EventFootprints: EventFootprints excels in empowering organizations to maximize the impact of their events throughstrategic use of event and marketing technologies, specializing in the capture, integration, and visualization of event data.
Captello is a comprehensive software solution designed for businesses seeking to enhance their event marketing strategies. Specializing in lead capture and engagement, Captello offers a suite of tools to streamline the gathering and management of lead data at trade shows, conferences, and other events. The platform stands out for its user-friendly interface and versatility, allowing for easy integration with a wide range of CRM and Marketing Automation systems.
Key features of Captello include customizable lead capture forms, instant lead retrieval, and real-time analytics, which help businesses track performance and ROI effectively. Additionally, the platform provides a variety of engagement tools such as games and contests to attract and retain potential clients’ attention during events.
Captello’s solutions are tailored to meet the unique needs of different industries, ensuring that every client can maximize their event marketing efforts. With its focus on innovation, reliability, and customer satisfaction, Captello has established itself as a valuable asset for businesses looking to optimize their event-based lead generation and engagement strategies.
To see how Captello’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!
