Organizing a successful event comes with its share of challenges. Whether you’re focused on increasing exhibitor satisfaction, ensuring high levels of attendee engagement, or delivering seamless event management, maximizing event ROI is always the goal. Achieving this requires more than just a great venue or a compelling speaker lineup—it requires a strategic approach to registration, attendee management, meeting scheduling, event activations, lead capture for your exhibitors, and post-event follow-ups.
Captello offers a suite of solutions that help event organizers tackle these challenges head-on. From event registration and check-in to meeting scheduling and real-time analytics, Captello empowers organizers to create seamless, engaging, and profitable event experiences. Here’s how Captello solves some of the most common problems faced by event organizers and ensures maximum ROI for both organizers and exhibitors.
Streamline Registration and Check-In with Captello’s EVENTGEN Platform
One of the first and most critical tasks event organizers face is efficiently managing event registration and check-in. Long lines and delays can significantly impact the attendee experience, leading to frustration and a poor first impression. Captello’s EVENTGEN platform simplifies this process and ensures a smooth start to your event.
Here’s how EVENTGEN makes registration and check-in effortless:
- Customizable registration and badges: Personalize registration forms and badges with exhibitor logos, attendee details, and sponsorships. This not only enhances the attendee experience but also opens up new revenue opportunities through sponsorships.
- Contactless check-in: Allow attendees to check in quickly and safely using their smartphones, reducing wait times and enhancing their overall event experience.
- Real-time attendee data tracking: Track booth traffic, attendee engagement, and overall event performance in real time, enabling data-driven decisions during the event.
By streamlining registration and check-in, Captello’s EVENTGEN platform ensures your event runs smoothly from the start, improving the attendee experience and increasing ROI for exhibitors and sponsors.
Enhance Meeting Scheduling and Management
For both exhibitors and organizers, efficient meeting scheduling is key to a productive event. Captello’s Meeting Management Platform (MMP) simplifies this process by enabling seamless scheduling, real-time calendar syncing, and AI-powered smart matching for 1:1 and group meetings.
Here’s how Captello’s MMP helps:
- Real-time calendar syncing: Sync meeting schedules with attendee and exhibitor calendars, ensuring no double bookings and maximizing time efficiency.
- Analytics and follow-up: Track meeting outcomes, measure engagement, and automate follow-ups to ensure high-quality connections that drive ROI.
Captello’s MMP ensures that meetings are organized, efficient, and strategically aligned, helping exhibitors and organizers capitalize on every opportunity.
Boost Engagement with Event Activations and Gamification
Keeping attendees engaged throughout an event is a challenge. Large-scale events can overwhelm attendees, making it difficult for exhibitors to attract attention and interact with potential leads. The solution? Gamification and event activations.
Captello offers over 60 customizable gamified experiences designed to drive engagement and increase booth traffic. These tools not only entertain but also motivate attendees to interact with exhibitors and sponsors. Here’s how gamification works:
- Scavenger hunts: Encourage attendees to visit booths and scan QR codes to earn points, rewards, or entries for prize drawings. This drives foot traffic and ensures attendees engage with multiple exhibitors.
- Interactive games like Spin to Win, Whack-a-Mole, and trivia: These games reward attendees with instant prizes, keeping them engaged and returning for more throughout the event. View Captello’s gamification library here.
- Leaderboards: Real-time leaderboards foster friendly competition among participants, motivating them to stay involved and interact with more exhibitors.
By gamifying your event, you can make it more engaging, fun, and memorable. Exhibitors benefit from increased visibility, while attendees leave with a positive and interactive experience that boosts brand loyalty.
Real World Example:
A great example of gamification in action is the case study of Kondor Blue’s event. Using Captello’s scavenger hunt feature, they were able to encourage attendees to visit multiple booths and engage with exhibitors. As participants scanned QR codes and earned points, Kondor Blue saw a significant increase in booth traffic and attendee engagement. To learn more about how gamification enhanced Kondor Blue’s event and boosted engagement, check out the full case study.
For more details on how gamification can transform your event, check out Captello’s Gamification Guide for Event Organizers.
Streamline Lead Capture for Exhibitors with Premium Lead Capture Solutions
One of the most significant obstacles exhibitors face is efficiently managing lead capture during an event. Traditional badge scanning systems can be cumbersome, often limiting the way exhibitors capture and qualify lead data. These limitations can cause missed opportunities, slow follow-ups, and incomplete data, ultimately reducing event ROI.
Captello’s Premium Lead Capture provides a seamless solution for this. Here’s how:
- Flexible user options: Organizers can offer individual user licenses or license unlimited users per exhibitor. Users can launch lead capture on their own devices or rent preconfigured hardware from the show. In addition, every exhibitor gets their own lead portal to track progress, view analytics, and follow up in real time.
- Customizable lead forms: Exhibitors can tailor the forms to capture the exact data they need, ensuring they collect the most relevant information for follow-up.
- Real-time syncing to CRMs: Lead data is immediately captured and synced with the exhibitor’s CRM or marketing platform, enabling quicker and more targeted follow-up.
By eliminating hardware restrictions and making lead capture more efficient, Captello ensures that exhibitors are equipped to capture more, better-quality leads. This results in faster follow-ups and improved ROI.
Real-World Example:
At ConExpo, Caterpillar used Captello’s Premium Lead Capture and gamified solutions to significantly increase engagement. Using Waypoints, a feature for gamification, they set up a scavenger hunt that encouraged attendees to visit multiple checkpoints to collect prizes. This engagement strategy resulted in 7,110 leads captured, along with over 5,850 Big Ticket Giveaway entries. To see how Captello helped Caterpillar achieve these results, check out the full case study.
Automate Follow-Ups for Faster ROI
Once the event is over, your job isn’t done yet. In fact, follow-up is where much of the ROI lies. However, the manual task of sorting leads and reaching out to prospects can be a time-consuming process. That’s why Captello makes follow-ups easier and more efficient with automation.
Here’s how Captello streamlines follow-up:
- Automated emails and texts: Schedule personalized follow-ups for attendees, ensuring they receive timely communication after the event.
- Lead scoring and review: Exhibitors can rank leads based on interest and quality, allowing them to focus on the most promising prospects.
- CRM integration: Captello seamlessly integrates with CRM platforms like Salesforce and HubSpot, enabling faster and more effective follow-up with attendees.
By automating post-event communications, Captello ensures your event leads don’t go to waste. You can convert those leads into sales faster, improving both exhibitor ROI and overall event success.
All-in-One Simplicity, End-to-End Visibility
What sets Captello apart is the power of integration. While each solution—whether it’s EVENTGEN for registration, MMP for meetings, or lead capture and gamification—delivers meaningful results on its own, the real magic happens when they all work together. Captello’s unified platform gives organizers complete control and visibility across every touchpoint of the event journey. Data flows seamlessly from check-in to lead follow-up, providing a holistic view of attendee behavior, exhibitor success, and event performance. This all-in-one approach not only simplifies operations but also empowers smarter decisions, deeper engagement, and stronger ROI. With Captello, you’re not just running events—you’re creating connected, data-driven experiences that drive business forward.
Ready to take your next event to the next level? Learn how Captello’s all-in-one platform can help you maximize event ROI.
