October 31, 2019 Captello

Why You Should Consider Personalized Handwritten Marketing for Event Lead Generation

Direct mail marketing is very much alive! Countless studies indicate the increased effectiveness of direct mail over its digital counterpart, each reporting statistics like an average ROI of up to 20%, and a 31% increase in brand recall. While these are already great figures, what these studies don’t mention is the significant increase that handwritten personalization can have on the effectiveness of your direct mail marketing.

The physical approach can help you stand out in the storm of emails and text messages, but by adding that extra touch of personalization, you can transform your marketing into a more personalized experience that your customers will love to engage with.

Let’s say you’ve recently attended a conference and have managed to collect the names and addresses of a number of potential leads using Captello’s customizable lead capture forms. The event lead management solution can automatically segment your leads and place them into an appropriate nurture campaign. This is where the personalization comes in!

Using the information you’ve gathered, you can send personalized handwritten notes to each of your leads, following up on your initial contact and emphasizing the quality of your brand. It’s been proven that customers are much more likely to do business with a company that offers the personal touch.

By reaching out to your leads with a personalized handwritten letter, you’re letting them know that you care about more than just their money. Meeting them at the event was a memorable experience for you, and your attention to detail (aided by Lead Liaisons’ lead capture solution) means that you know just the product for them. 91% of customers said that they’re more likely to shop with a business who remembers them and provides personal recommendations, which combined with the 95%+ open rate of a personalized handwritten letter, can increase your conversion rates exponentially!

Captello’s seamless integration means that you can personalize and distribute handwritten letters as easily as sending an email. By choosing handwritten as your primary method of event lead re-engagement, you can begin to lay the foundations of a proven-to-be-effective nurture campaign that will result in not only an increase in sales, but an increase in repeat customers and even brand loyalists. Enhance your marketing today with personalized handwritten notes!


Captello provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert and close leads.

Lead capture enthusiasts, such as trade show coordinators, retail marketers, and event marketers directly benefit from improved lead retrieval workflow, in particular, being able to send marketing qualified leads to an endless array of CRM and marketing automation platforms. The solution empowers enthusiasts to do their job better by effectively measuring results, capturing crucial sales insights, and supercharging their organization with a seamless lead flow process from capture to close.


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