Are you still using spreadsheets to manage your leads from events?
If you are still using spreadsheets to manage your leads at trade shows and marketing events, I want you to think twice for a few good reasons:
If you’re dealing with spreadsheets, there’s a very good chance that you’re manually exporting and importing your leads from your event. Doing that takes a lot of time. It’s also a manual process to do the exporting, do the importing, maybe curate and format your data, and at the end of the day, humans can make mistakes.
All of that can cost you money.
Now days, there are automated systems that can capture leads right there at the virtual event, or on the trade show floor, and get those leads immediately into your CRM or your marketing automation system, and they’re definitely worth looking at.
The second point:
35% to 50% of sales go to the vendor that responds first. If you are still dealing with spreadsheets, again, that takes time.
You might have your competition responding to those leads before you do.
If you’re using a really good platform to capture leads at your marketing event, you can rest assured that those leads are going to go, again, right into your CRM and you’ve got facilities to do a quick follow up.
Remember, it’s about getting to leads first, and following-up it before your competition does.
The new era of automation means moving away from spreadsheets and into the modern era of event lead capture with powerful integrations and automated workflows.
Captello provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert and close leads.
Lead capture enthusiasts, such as trade show coordinators, retail marketers, and event marketers directly benefit from improved lead retrieval workflow, in particular, being able to send marketing qualified leads to an endless array of CRM and marketing automation platforms. The solution empowers enthusiasts to do their job better by effectively measuring results, capturing crucial sales insights, and supercharging their organization with a seamless lead flow process from capture to close.