September 14, 2023 Captello

Captello Showcases Next-Gen Event Solutions at IAEE Expo! Expo! MENA

*RIYADH, Saudi Arabia* — At the renowned IAEE Expo! Expo! MENA exhibition, Captello unveiled its state-of-the-art gamification, premium lead capture, and event management solutions. Led by industry stalwarts Patrick Burns, Emad Atya, and Lionel Scurville, the showcase highlighted Captello’s commitment to transform the event landscape through innovation and technology.

Captello, the front-runner in event technology, introduced an immersive experience for exhibition attendees, emphasizing the significance of a seamless, engaging, and holistic approach to event planning and execution.

“Event gamification isn’t just a trend; it’s an evolution in how we approach attendee engagement,” explained Patrick Burns, one of the team members on the ground. “With Captello, we’re not just adding a game to an event; we’re creating memorable experiences that drive brand affinity and real-world results.”

In addition to gamification, Captello’s presentation at the exhibition delved deep into the importance of premium lead capture. Emad Atya, representing Captello, emphasized, “In today’s fast-paced world, quality always trumps quantity. Captello ensures every lead you capture is a premium one, bolstering the chances of conversion and maximizing ROI.”

Lionel Scurville, a vital part of the showcasing team, introduced attendees to Captello’s holistic event management solutions. “Managing an event is like conducting an orchestra. Every section, every note, every player must be in sync. With Captello, event organizers now have a conductor’s baton that ensures every part of their event plays in perfect harmony,” Scurville remarked.

The participation of Captello at the IAEE Expo! Expo! MENA is a testament to its dedication to bridging the gap between traditional event methods and the dynamic needs of today’s audiences. With its groundbreaking solutions, Captello continues to set the benchmark for what’s possible in the realm of event management, gamification, and lead capture.

Captello is a global leader in event technology solutions, dedicated to providing businesses with tools that optimize engagement, improve efficiency, and deliver unparalleled event experiences. With a suite of products tailored to meet the diverse needs of event organizers worldwide, Captello is redefining the future of events.


Captello is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 5,000 integrations for all common CRM and Marketing Automation platforms.

To see how Captello’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today! 

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