Waypoints are physical, digital, or virtual location assets meant to engage, educate or convert leads.
Launch Waypoints with QR Codes or Web Links
Use Captello’s Custom QR Code builder to design QR Codes with company branding and colors. QR Codes can be scanned touchlessly by any connected personal mobile device.
QR Codes can be added to physical marketing assets such as kiosks, table tents, column wraps, banners and more. They are also easy to display digitally on projection screens, kiosks, video monitors and more so any sized audience can engage instantly on their own devices, or on socially distanced kiosks.
EXAMPLE WAYPOINT OBJECTS:
GAMES / ACTIVATIONS
WEB / REGISTRATION PAGES
DOCUMENTS / DOWNLOADS
Place Waypoints Anywhere, Open on Any Device
Waypoints bridge the physical-virtual gap, allowing all participants to engage in common experiences in a safe and contactless way.
Scan or click Waypoints on any personal mobile device or computer.
Introduce Waypoints Randomly, or in a Sequence
Drive the right people to any number of random or sequenced Waypoints to deliver content and experiences that engage them with your brand and solutions.
Connect Waypoints with Leaderboards
Encourage repeat visits, team competition, increase participation with reward incentives, and foster sponsorship opportunities with Leaderboards. Easily assign point values to Waypoints and combine them with game scores on live leaderboards.
Use Waypoints to Create Scavenger & Treasure Hunts
Build a step by step map with customizable QR codes at each waypoint to introduce new information. Each step can launch a game, initiate a check-in process or document download for points that lead to rewards, or treasures at the end of the experience.
Hunts can drive traffic to any number or combination of physical, virtual and digital locations or Waypoints. Waypoints can be assigned point values, which are then posted in real-time to custom leaderboards.
Make events fun, rewarding, and contactless! Build Treasure Hunt experiences that engage, educate, and capture lead data with Captello Waypoints.
Discover how Waypoints with Custom QR Codes can improve results in your next marketing campaign, virtual or live event, retail application, employee event or meeting.
The industry's most flexible & customizable self-service platform - HANDS DOWN.
Host healthy team activities with digital games and leaderboards. Reward top performers with instant gift card rewards and custom prizes. Make corporate meetings, employee events, and holiday meetings more engaging with less effort.
Establish automated workflows to personalize follow-up with handwritten letters, postcards, rewards, texts, and emails.
Captello puts the power of configuration in your hands.
AUTOMATED PERSONALIZED COMMUNICATION
Nurture team members using email, postcards, handwritten letters, and text messages.
CUSTOM MICROSITE BUILDER
Easily create microsite pages that host employee games and rewards opportunities, brand messaging, leaderboards & prize or reward options.
Recognize outstanding performance and inspire competition with leaderboards that display winners in real time with company branding.
REAL-TIME TRACKING, ANALYTICS & REPORTING
Measure team engagement, game play, scores, and rewards with an intuitive dashboard.