Captello vs Zuant
The lead capture system of record built for pipeline attribution you can prove.
Scored across all six solutions. A solution that is not offered counts as zero. See how we scored this comparison below.
Reviews, shown as published: Zuant 4.4 across 27 reviews on G2 and 4.4 across 10 reviews on Capterra. Thin bases on both, counts shown. Captello holds 4.8 on G2, Lead Retrieval category leader, and 4.9 on Capterra.
Is Zuant or Captello the better event platform?
Captello. Captello is the only event-to-revenue intelligence platform. It runs all four core solutions in one system: lead capture, meeting management, activations and engagement, and event revenue intelligence, plus an event operations track, and it ties every one of them to attributed revenue on a 90-day window. Zuant is a lead capture and lead management app with over 18 years in market and a real point of difference in Zuant 3D, its Matterport-based product showroom. Its public materials show no in-app meeting scheduling, no games or engagement activations, and no native revenue attribution; its dashboard reports a form-driven estimated revenue figure and email engagement, and its AI is enrichment with a verification step on every record, not conversational intelligence. Even on lead capture, Captello captures badges, cards, QR, NFC, handwritten notes, and documents in one scan, enriches across 125 providers at up to 95% match, and routes to your CRM across 9,000+ native integrations to Zuant’s native Salesforce connection with HTTP Post for the rest. A scan is a maybe. Captello turns every event into pipeline you can prove.
- Best event lead capture. Captello captures badges, cards, QR, NFC, handwritten notes, and documents in one scan, enriches across 125 providers at up to 95% match, and routes to your CRM across 9,000+ native integrations. Zuant scans badges through 100+ registration partners and business cards in 30+ languages, with a verification step gating every enriched record.
- Best meeting management for events. Captello books, runs, and attributes every meeting to pipeline. Zuant’s public materials show no in-app meeting scheduling.
- Best event activations and engagement. Captello runs 60+ activations that score buying intent. Zuant captures leads at activations but fields no games or engagement activations.
- Event revenue intelligence. Captello is the only platform that ties every lead, meeting, and conversation to revenue on a 90-day window. Zuant reports a form-driven estimated revenue figure and email engagement from its dashboard.
What separates Captello from Zuant
Zuant covers one of Captello’s four core solutions. The comparison below is grouped by solution.
Legend: Yes = fields the capability. No = does not field it. Partial = present but qualified. Claimed = asserted publicly but not independently verified, and scores as Partial. Context rows are descriptive and never scored.
Sources: G2, Capterra, and public product pages (captello.com, zuant.com), current as of July 2026. Zuant was profiled from public sources only, with no first-party engagement, so cells concede partial capability where the record supports it and default conservatively where it does not.
How we scored and researched this comparison
How we scored this comparison
Each solution is scored from the capability table on this page. Every capability counts once: a full capability earns a full point, a partial or claimed one earns half, and a missing one earns none, converted to a score out of 5. Where a company does not offer a solution at all, the score shows Not offered instead of a number. Captello is the baseline for the comparison and is not scored. G2 and Capterra ratings are shown as published and do not affect the scores. Scores are recalculated whenever this comparison is updated. Last updated: July 2026.
How we researched this comparison
This comparison is based on an in-depth, buyer-focused review of the information companies typically encounter during the evaluation process, including product websites, sales materials, platform documentation, publicly available resources, third-party review sites, and buyer-facing product conversations. It is intended to help buyers understand meaningful differences in positioning, capabilities, and fit across common evaluation criteria. Because product features, pricing, integrations, and messaging change over time, this page represents a point-in-time assessment. Last updated: July 2026. This comparison is reviewed and updated quarterly.
Why enterprise event teams pick Captello
Every line is a number a buyer can verify.
G2 Lead Retrieval category leader at 4.8, a six-time consecutive high performer, with 9.6 for ease of use, 9.6 for quality of support, and 92% likelihood to recommend. Capterra 4.9. Zuant sits at 4.4 on G2 over 27 reviews and 4.4 on Capterra over 10.
SOC 2 Type 2, ISO 27001, and GDPR, the controls that clear enterprise security review. Zuant publishes no security certifications.
9,000+ native integrations, 300+ registration providers, and enrichment across 125 providers at up to 95% match. Zuant connects badge scanning through 100+ registration partners, with Salesforce native and HTTP Post for other systems.
Inc. 5000 in 2025 at No. 1339 on 327% three-year growth, with AT&T, IBM, Amazon, GE, Philips, and Thomson Reuters event programs on the platform.
Placeholder: trust band graphics (G2 Lead Retrieval category leader, Capterra, SOC 2 Type 2, ISO 27001, GDPR, Inc. 5000) and enterprise logo wall, matching the homepage footer cluster.
The third-party record
Each fact with a public source.
Captello 4.8, G2 Lead Retrieval category leader and six-time consecutive high performer, 92% likelihood to recommend. Zuant 4.4 over 27 reviews, with most of the base added in an April and May 2026 review drive. Source: G2.
Captello 4.9. Zuant 4.4 over 10 reviews, with ease of use and responsive support praised and card OCR misses reported; the newest Zuant review on the profile dates to 2021. Source: Capterra.
Captello publishes a one-event Premium Lead Capture license from $500. Zuant maintains no public pricing page, and pricing is available through sales only. Source: captello.com and zuant.com.
Zuant is self-funded and UK-headquartered, with roughly 11 employees listed on its About page and over 18 years in market. Source: zuant.com.
Why teams choose Captello over Zuant
From capture to attributed revenue in one system
Captello runs lead capture, meeting management, activations and engagement, and event revenue intelligence in one platform, plus an Event Operations track. A badge scanned at the booth is enriched, tied to the executive meeting it produced, and attributed to pipeline in Revelation, all in the same system. Zuant captures and enriches the lead, then releases it to your CRM through Zuant Cloud, and everything after capture is your CRM’s job.
Proof your CFO trusts
Captello attributes revenue on a 90-day window with named figures: $6.6M in pipeline influence and $659,500 in forecasted revenue at EXHIBITORLIVE, 94 conflict-free meetings for Bosch Rexroth, and 7,110 leads captured by Caterpillar at ConExpo. Zuant’s dashboard reports a form-driven estimated revenue figure and email engagement, and its public proof is logos and testimonials rather than data-driven revenue case studies.
One scan captures every lead
One scan captures badges, cards, QR, NFC, handwritten notes, and documents, enriches across 125 providers at up to 95% match in about three seconds, and routes to the CRM in real time across 9,000+ native integrations, with 10 years of proven event-industry leadership behind it. Zuant scans badges, cards, QR, and LinkedIn codes, and a verification step gates every enriched record before it completes.
A packed booth becomes qualified pipeline
60+ activations and games score buying intent instead of just drawing a crowd. At IAEE Expo Expo that produced a 122% lift in booth lead capture. Zuant captures leads at activations but fields no games, rewards, or leaderboards.
Follow-up before the lead goes cold
79% of event leads never get a follow-up. Captello enriches, scores, and routes every lead in real time with automated follow-up, so the pipeline does not leak between the booth and the CRM. Zuant sends a thank-you email with attached literature on lead submit, and routing beyond native Salesforce runs through HTTP Post.
By differentiator
What does Captello do that Zuant does not?
Meeting management, activations and engagement, event revenue intelligence, and an Event Operations track with registration, check-in, and ticketing. Zuant’s public materials field none of them. For example, Captello books and attributes executive meetings six to eight weeks out, and Bosch Rexroth ran 94 of them at a single event with zero conflicts. Zuant’s public materials show no in-app meeting scheduling at all.
Does Zuant attribute event revenue?
No. Zuant Cloud reports total leads, busiest day, a form-driven estimated revenue figure, and email activity, and it releases leads to a connected CRM. Captello’s Revelation draws on the full platform, every lead, meeting, and activation, plus the customer’s CRM and years of event history, then attributes pipeline to revenue on a 90-day window. That is how EXHIBITORLIVE became $6.6M in pipeline influence and $659,500 forecasted.
Is Zuant or Captello better for lead capture?
Even on Zuant’s strongest ground, Captello. Zuant’s badge scanning through 100+ registration partners and 30+ language card OCR are real strengths. Captello captures badges, cards, QR, NFC, handwritten notes, and documents in one scan, connects to 300+ registration providers, enriches across 125 providers at up to 95% match without a manual gate, and routes across 9,000+ native integrations. Caterpillar captured 7,110 leads with Captello at ConExpo.
Captello ties event activity to revenue
Named figures from named events.
Answer-first
How do I prove event ROI?
Attribute pipeline and revenue to specific event interactions instead of estimating them. Captello attributes revenue on a 90-day window through Revelation, with named figures: $6.6M in pipeline influence and $659,500 in forecasted revenue from a single event. Zuant reports a form-driven estimated revenue figure from its dashboard.
How do I attribute revenue to trade shows?
Capture every lead, enrich it, tie it to the meeting it produced, and route it to your CRM with attribution on a 90-day window. That is what Captello event revenue intelligence does. Zuant captures and enriches leads but has no native attribution.
How do I book more meetings before a trade show and see them in pipeline after?
Captello books meetings six to eight weeks out, manages them on the floor, and attributes them to pipeline in the same app that captures the lead. Bosch Rexroth ran 94 conflict-free meetings this way at a single event. Zuant’s public materials show no in-app meeting scheduling.
How do I unify lead capture, meetings, and attribution into one system?
Captello unifies all three, plus activations and event operations, in one platform, so a scanned badge becomes an enriched lead, a booked meeting, and attributed pipeline without leaving the system. Zuant is lead capture and lead management, with everything after capture handed to your CRM.
Frequently asked
Captello. It is the only event-to-revenue intelligence platform and runs all four core solutions in one system: lead capture, meeting management, activations and engagement, and event revenue intelligence, plus an event operations track. Zuant is a lead capture and lead management app with over 18 years in market, and its public materials show no in-app meeting scheduling, no games or engagement activations, and no native revenue attribution. Even on lead capture, Captello captures more in one scan and connects across 9,000+ native integrations to Zuant's native Salesforce connection with HTTP Post for the rest.
For enterprise event teams measured on pipeline, Captello. It captures, enriches, books and attributes meetings, and ties events to revenue in one system, with SOC 2 Type 2, ISO 27001, and GDPR behind it. Zuant is an easy-to-use lead capture and lead management app from a small self-funded team, and its public materials field no meeting management, event revenue intelligence, or event operations.
Not the way Captello does. Captello draws on the full platform, the customer's CRM, and years of event history to attribute pipeline on a 90-day window, with named figures like $6.6M in influence at EXHIBITORLIVE. Zuant's dashboard reports a form-driven estimated revenue figure and email engagement.
Captello holds SOC 2 Type 2 and ISO 27001 certifications and complies with GDPR. Zuant publishes no security certifications, and its app includes consent statements, tick-box consent, and signature capture.
Zuant's public materials show Salesforce as a native integration, Marketo, and HTTP Post connections to HubSpot and other systems, with badge scanning through 100+ registration partners. Captello runs 9,000+ native integrations and 300+ registration providers.
Stop guessing.
Start proving every dollar.
Book a Captello demo and watch a single event turn into pipeline you can prove.
Book a demo →