Solutions by Role

One platform. Every team aligned to pipeline.

Sales, Marketing, and Events, working from one system of record.

Captello aligns Sales, Marketing, and Events on one system of record. Sales gets enriched, sales-ready leads and booked meetings; Marketing proves ROI in pipeline, not impressions; Events runs the whole program from pre-event intelligence to attribution. Because it is one platform, not separate tools bolted together, the data stays connected from the first interaction to the deal it influences.

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System of record LIVE
Salesleads + meetings
Marketingattributed pipeline
Eventsfull program
One system of record
Attributed pipeline
For Sales

Walk away with sales-ready leads and meetings already booked.

Conversation Intelligence captures what was said in each conversation, AI-assisted follow-up launches the next step the moment a lead is captured, and every meeting ties back to the pipeline it influences. Reps work the highest-intent buyers first, not a stack of cold scans.

For Marketing

Prove event ROI in pipeline, not impressions.

Marketing captures and enriches every lead across 125 enrichment providers, routes it to the CRM as attributable pipeline, and measures the whole program end to end in Revelation™, Captello's enterprise analytics. Instead of impressions and badge scans, marketing reports pipeline and forecasted revenue traced to the events that produced them.

For Events

Run the whole program from one system of record.

Event teams run pre-event intelligence and meeting booking, on-floor lead capture and 60+ interactive activations, and attribution that connects every badge scan to pipeline. Because it is one platform, not separate tools bolted together, the data stays connected from the first interaction to the deal it influences.

The parallel track

For the teams running the event itself.

Event Operations is the parallel track for show organizers and corporate hosts, covering registration, check-in, badging, and enterprise lead capture. It runs on the same system of record as the four core capabilities, so operational data and revenue data live in one place instead of two disconnected systems.

Explore the four pillars

One platform. Four core solutions. Every interaction tied to pipeline.

Lead Capture, Meeting Management, Activations and Engagement, and Event Revenue Intelligence, built together on one system of record.

Why Captello

More experience. Better ratings. The best support. One platform for every team.

Captello brings 10+ years of real-world event experience, on top of 15+ years in sales and marketing SaaS, so the platform fits how Sales, Marketing, and Events actually work. The technology gets out of the way; our world-class support team is in it with you.

One platform. Every role. One revenue story.

Align every team around the pipeline events produce.

Sales, Marketing, and Events on one system of record, plus the Event Operations track for the teams running the event itself. One platform, one revenue story, the difference between reporting activity and proving revenue.

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FAQ

Solutions by role, answered

How does Captello align Sales, Marketing, and Events?

Captello puts every captured lead, meeting, and activation into one system of record and attributes it to pipeline, so Sales, Marketing, and Events work from the same revenue-sourced view instead of separate reports.

What is the Event Operations track?

Event Operations is a parallel track for the teams that run events themselves, Show Organizers and Corporate Teams, covering registration, check-in, and lead retrieval alongside the four core solutions.

Do all teams use the same platform?

Yes. Lead Capture, Meeting Management, Activations and Engagement, and Event Revenue Intelligence run on one platform, so every role captures, enriches, and attributes event interactions to the pipeline they influence.

How does Captello prove event ROI to each stakeholder?

Every interaction is captured, enriched, and attributed to attributed pipeline you can prove, then routed to your CRM, giving Sales, Marketing, Finance, and Events a shared view of the revenue events produce.