Event Operations · For Show Organizers

Everything you need to run events — and turn them into revenue.

EventGen is Captello's Event Operations platform. Run registration, badging, check-in, and exhibitor lead retrieval end to end — on one platform that proves the pipeline your event produced.

Prefer to read first? Download the EventGen brochure.

Self-Service

Configuration in your hands

Build, brand, and change your event yourself — no tickets, no waiting on a vendor, no change fees.

Lower Cost

Avoid heavy provider fees

Replace a stack of point tools and their per-event fees with one platform you control.

Ownership

Own the attendee experience

Your brand, your data, your pipeline — end to end, from registration to follow-up.

Contactless

Register, pay, and check in

Move attendees through the door and collect payment without touching a shared surface.

One platform, one data model

Run the whole floor from one system — and watch it perform live.

Registration, check-in, badging, and session access share one data model, so operations become pipeline intelligence — measured in real time, not reconstructed after the show.

16
check-ins per minute at peak — one attendee every 3.75 seconds
Topcon ConExpo VIC program (EventGen)
917/920
lead-capture devices distributed, managed, and collected on-site
IBC show-organizer deployment
20min
longest registration queue at peak volume
IBC show-organizer deployment
47.2%
exhibitor email open rate across the program
IBC show-organizer deployment
Everything to run your next event

One platform, end to end

User conferences, corporate meetings, seminars, road shows, product launches, and more — configured, run, and measured in a single system.

Exhibitor Lead Retrieval

Give every exhibitor QR scanning, business-card transcription, registration pre-fill, and manual capture — with no per-user limit. Sell lead-retrieval packages at any price you set.

A new revenue line per exhibitor

Customizable Badges

Design badges with logos, contact details, and QR codes. Sell sponsor placement on badges and lanyards to turn every attendee into a branded impression.

Sponsorship revenue built in

EventGen Hosted Event App

Check registrants in and out, sell and verify tickets, and manage add-ons like parking and food service. Watch activity through live in-app summaries and statistics.

Live operational visibility

Onsite Check-In & Registration

Build the on-site experience with the check-in and registration system builder, and place sponsors right on the check-in portal to lift event revenue.

Monetize the front door

Event in a Box

One package with everything you need to run your event — check-in through follow-up — including Captello's industry-leading event lead management platform.

Save time and money

Registration List Monetization

Upsell exhibitors by offering access to registered attendees ahead of the show — as a spreadsheet or as quick pre-fill inside Captello.

Turn your list into pipeline

Registration & Payment

Build custom registration forms and collect payment from exhibitors or attendees. Integrates with leading payment gateways, including Stripe and PayPal.

Paid or free, your call

Built-In Event CRM

Track companies, people, and opportunities around each event. Build pipelines for exhibitor lead-retrieval licenses, booth space, and every event sale.

See your event pipeline

Event Management Portal

Access, track, and export exhibitor leads from one web-based lead portal — the organizer command center for the whole program.

Every lead, one place
The revenue story

Turn your event into a revenue engine

Premium and VIP experiences aren't just a nicer event — they're a measurable revenue line. EventGen ties fast-lane check-ins and partner placements to dollars you can prove.

Proven for organizers

Organizers don't just run the event — they prove what it produced.

When registration, capture, and monetization run on one platform, the outcome shows up where it matters: incremental revenue, exhibitor value, and attendance you can grow year over year.

Show-organizer outcomes
$250K+
in incremental license revenue for IBC's show-organizer program in year one.
195,947
leads captured at a single show across the IBC exhibitor program.
+127%
growth in VIC registrations (5,941) for Topcon's VIP event within an event at ConExpo.
+84%
lift in pre-event email reach (14,812 attendees) for the same program.
Premium Lead Capture for organizers

Hand exhibitors world-class lead capture — under your brand.

Offer every exhibitor Captello lead retrieval on their own mobile devices — QR scanning, business-card transcription, registration pre-fill, or manual capture — with no limit on users. Price each package however you like, keep the organizer analytics, and own the exhibitor experience end to end.

Show organizers running an event on the Captello EventGen platform

Enterprise-ready and connected

EventGen runs on the same platform that scores, routes, and attributes revenue — and connects to the systems you already run on.

9,000+
CRM & marketing-automation integrations
300+
registration-platform integrations
75
languages supported
SOC 2 Type II ISO 27001 GDPR Enterprise SSO

Run your next event. Prove the revenue.

See how EventGen lets show organizers run registration, badging, and lead retrieval from one platform — and turn every event into a measurable revenue engine.

Request a Demo