Event revenue intelligence: prove what every event generates.

Captello is the only event-to-revenue intelligence platform. Event Revenue Intelligence connects every capture, conversation, meeting, and activation to the pipeline it influences, then attributes that pipeline and forecasted revenue to the specific interactions that created it. Instead of program-level estimates, you prove what each event generated with numbers, not anecdotes.

Pre-Event Intelligence maps the room before anyone scans a badge: your clients, partners, strategic accounts, and the competitors chasing the same buyers, matched against who is attending, exhibiting, and sponsoring. Every record is enriched through the 5-Layer Enrichment Engine, drawing on the Captello Enrichment Network of 125 providers at up to a 95% match rate, so you target real, current contacts. Segment by fit and intent, sequence accounts into nurture, and put AI-powered touchpoints and meeting scheduling to work. It even scores your event portfolio, revealing which shows produce pipeline.

Pre-Event Intelligence maps the room before anyone scans a badge. It overlays your customers, partners, and strategic accounts onto who is attending, speaking, exhibiting, and sponsoring, then layers in ICP matching so you focus only on best-fit attendees. Every record is enriched through the 5-Layer Enrichment Engine and the Captello Enrichment Network of 125 providers at up to a 95% match rate. You walk in with a ranked target list and a reason to meet each account, so weeks of prep become pipeline already in motion.

Yes. Once Pre-Event Intelligence matches the ICP list for a show, you sequence those best-fit accounts toward that one event through your own outbound stack — Salesloft, Outreach, or your CRM cadence — or through Captello's included Rhythms and multi-channel Event Marketing. Add AI-powered touchpoints and inbound meeting scheduling, and interest turns into meetings booked before the doors open. It is ABM aimed at a single show, measured all the way to pipeline.

Pre-Event Intelligence shows you the room before the floor opens: your customers, partners, and strategic accounts, alongside the competitors chasing the same buyers, matched against who is attending, speaking, exhibiting, and sponsoring. You see which strategic accounts and rivals will be there, then score your event portfolio to reveal which shows actually produce pipeline — so you invest where the revenue is.

Revelation™ is Captello's enterprise analytics. It unifies performance across every event, team, and region into one analytical view, revealing patterns single-event reports never show. Measure lead volume, lead quality, engagement, meeting outcomes, and pipeline contribution side by side, then drill from portfolio trends to a single booth, rep, or interaction. Plenty of platforms report attendance and engagement; Revelation™ connects those signals to pipeline and revenue. Benchmark this year against last, one show against another, one team against the next. Stop guessing. Start making data-backed decisions.

Yes. Captello's MCP server puts your full library of event, meeting, engagement, and revenue data inside Claude, ChatGPT, Microsoft Copilot, and every leading AI platform that speaks the Model Context Protocol. Ask in plain language and get an answer drawn from live Captello data: pull raw records when you need detail, a finished analysis when you need the answer, or a chart when you need to show it. No exports, no waiting on an analyst. It is built to pass the security review: read-only by design, locked to your account, admin-controlled, with sensitive data masked at the source. AI tools can ask anything and change nothing.

CapChat is a purpose-built intelligence layer built by the people who built the data. Rather than handing an AI model your API and hoping for the best, CapChat already knows the structure, relationships, and meaning of every Captello data point. It learns how your team talks about the business, your products, segments, and pipeline stages, and checks every answer against your actual records before you see it. No invented numbers, no confident guesses, answers you can trust, backed by data you can see. And it keeps getting sharper the more your team uses it.

Captello's dashboards meet each stakeholder where they are: real-time views for executives tracking ROI, marketers tracking engagement, and sales leaders tracking lead quality and follow-up, all from the same live data. Monitor captures, gameplay, meetings, and conversions as they happen, then deliver polished post-event reports without exporting a spreadsheet. Automated reporting keeps everyone informed on schedule, and every metric traces back to the actual interaction that produced it, a specific scan, meeting, or gameplay, so no number is an estimate someone has to defend.

Captello's ROI attribution tracks every captured lead through to the opportunities and pipeline it influences, connecting event interactions to the forecasted revenue they drive long after the booth comes down. This is attribution at the level of the individual lead and meeting, not a program-wide average or a projection built by multiplying lead counts against deal sizes. Attribution ties directly into your CRM, so the path from badge scan to attributed pipeline is visible, defensible, and reportable. Teams see which events, activations, and meetings actually produce pipeline, quantify true cost per opportunity, and walk into next year's budget with proof instead of projections.
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