Lead Capture

Event lead capture software that proves pipeline.

Most event leads never turn into pipeline, not because the prospects weren't real, but because the data was incomplete, the context was lost, and the follow-up came too late.

Captello closes that gap across the entire event lifecycle, natively, in one platform. No lead left behind. No opportunity lost.

G2 4.8 · Lead Capture category leader · SOC 2 Type 2 · ISO 27001 · GDPR
IntelliScanOne action
BadgeBusiness cardQR codeLinkedInPaper
JA
Jordan Avery
TitleVP, Field Marketing
CompanyNorthwind Logistics
Emailj.avery@northwind.com
Phone+1 (415) 555-0188
up to 95% match · enriched from 125 data sources
01Capture
02Enrich
03Attribute
Built together, not bolted together.
Attributed pipeline
$0

The short answer

How do you capture and attribute every event lead?

Captello captures every scan, badge, and conversation and enriches each lead from 125 data sources with an up to 95% match rate before it reaches your CRM. Every record is routed as attributed pipeline you can prove, so lead capture becomes revenue, not just activity. It is the lead capture system of record for enterprise event programs.

The problem we exist to solve

The lead was real. The follow-up never came.

Event teams spend the budget, work the floor, and fill the scanner, then watch pipeline leak between disconnected systems. Capture that isn't built for revenue is just activity. We built Lead Capture to end the leak.

A horizontal pipeline schematic: badge scans enter at the left and travel right as data packets. The conductor band steps thinner at three junctions, sitting in an export, arriving as thin data, and never tying to pipeline, where leads divert into loss terminals, until only a trickle reaches pipeline.

InputBadge scans, off the floor OutputPipeline contribution

A scan is a promise to follow up. Trace the path, hover or tap a stage to see where it breaks.

Built together, not bolted together

Capture. Enrich. Act. Attribute. One platform, one data model.

Capture every interaction with advanced scanning, mobile capture, and digital networking. Enrich every record in real time. Act with AI-assisted follow-up and native CRM connectivity. Attribute every conversation to the pipeline and revenue it produces. Because it's one platform, nothing is lost in a handoff between systems.

Universal Lead Capture (ULC)

One scan captures every lead, your rep never picks a mode.

IntelliScan™ automatically recognizes badges, business cards, badge QR codes, LinkedIn profile QR codes, and contact info on paper. Complete, accurate data lands in seconds, manual entry eliminated, compliance ensured. ULC is the enterprise standard for capturing leads at any event, on any registration system, in any environment.

Your rep scans and moves on, fully present for the next conversation instead of fumbling with capture modes. Rapid Scan and Group Scan keep a busy booth moving.

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Team Communication

Capture is a team sport. Captello keeps the booth in sync.

Built-in messaging lets booth staff coordinate in real time, and live availability signaling shows who is free to take the next conversation.

Flag a hot prospect, pull in the right specialist or executive, and hand off without losing the moment, all inside the same app your team captures in.

Data Enrichment · 5-Layer Engine

A badge scan becomes a complete customer profile automatically.

A name and an email are a contact. Captello delivers a complete customer profile. The Captello Proprietary 5-Layer Enrichment Engine cascades through five configurable layers: your event/CRM data, your existing sources, licensed data partners, the Captello Enrichment Network of 125 providers, and Captello AI Agents, appending verified contact details and firmographics at up to a 95% match rate, routed in real time rather than days after the show.

Your team walks in knowing exactly who to target and stops chasing names on a list. They engage prospects they actually understand, prioritized and personalized, at scale.

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Conversation & Behavioral Intelligence

Know what they said. See what they do. Reach them at the right moment.

Conversation Intelligence turns every booth conversation into structured knowledge: summary, action items, next steps, key points, full transcript, attached to the lead automatically, and consent-governed for enterprise compliance. Behavioral Intelligence tracks post-event digital engagement and translates it into buying-intent signals that re-rank every lead in real time.

The first message a prospect receives reflects what was actually discussed, not a generic template. When they revisit a pricing page, your rep knows, and reaches out while interest is at its peak.

Document Library

Send the materials they actually asked about, before they leave the booth.

Package the documents your prospects care about most, spec sheets, case studies, pricing, and send them automatically the moment a lead is captured and qualified. Follow-up starts during the conversation, not days later, and the prospect walks away with exactly what they need to make the case internally.

Document library 3 of 5 set to auto-send

Spec sheet

PDF, 1.2 MB

Case study

PDF, 3.4 MB

Enterprise pricing

PDF, 0.6 MB

Install guide

PDF, 2.1 MB

Warranty card

PDF, 0.3 MB

Add document

Follow-up email
Sent at capture
Data Transformation & Automation

Competitors stop at a name. Captello captures it, cleans it, enriches it, and acts on it.

Captello transforms data the moment it's captured, standardizing phone numbers, normalizing country/state codes, reformatting names and titles so every record lands in your CRM in the exact shape your systems expect. Then Fulfillment Actions execute your business logic: scoring, grading, routing, follow-up, field updates, and CRM/MA sync, with AI Agents reasoning over every lead. No manual step required.

Nobody on your team touches a spreadsheet. The judgment calls that used to require a person now run automatically, your rules, every time.

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Native Integrations

Every lead flows straight into the systems your business runs on.

Native integrations with every major CRM and marketing automation platform, backed by 9,000+ connectors, push each captured, enriched, scored lead into your stack instantly and in the exact shape your systems expect. No exports, no manual entry, no data trapped in a separate app.

365 Lead Capture

Capture leads wherever business happens every day of the year.

Most capture tools only exist when there's a trade show. Captello puts enterprise-ready capture in your team's pocket year-round. From any personal or corporate device, capture leads at meetings, dinners, and chance encounters. Every record syncs instantly to your CRM, enriched, and carries the same follow-up and revenue attribution as a lead from the show floor.

Your seller meets a prospect over dinner, scans a card, and AI-assisted follow-up launches before the check arrives, closing the lag between handshake and outreach where most opportunities die.

Lead captured at dinner7:42:01 PM · any device
instant
AI follow-up sent7:42:03 PM · synced to CRM
Any deviceYear-round captureFull attribution
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AO
Anneka Okafor
VP, Marketing · Northwind Events
Tap to share
Networking cardshared
Lead capturerecorded
Lead portal→ CRM
Connexions™ · Digital Networking

A digital business card wired into the platform that proves what each connection becomes.

Connexions is a 3-in-1 digital networking card, real-time lead capture, and centralized lead portal. Share your card with a tap or scan, capture theirs the same way, and every exchange is recorded instantly and routed to your CRM. Because Connexions is part of Captello, not a standalone card app, every exchange flows through the same enrichment, follow-up, and revenue attribution as every other lead.

Your team networks at a booth, a conference, or a coffee meeting and never loses a contact to a drawer. AI-driven insights and automated follow-up keep every relationship alive, year-round.

Request a Demo →Learn More →
365 Meeting Scheduler

A scan is a maybe.
A booked meeting is pipeline.

Book the next meeting at the moment of capture, or straight from AI-assisted follow-up, with Captello's native 365 Meeting Scheduler. The highest-intent conversations turn into scheduled meetings on the spot, and every meeting ties back to the lead and the pipeline it influences. This is where capture stops being activity and starts being revenue.

Explore Meeting Management →
Booked on the floor
Mon Tue Wed Thu Fri

Discovery call

Thu, 9:00 AM, Jordan A.

pipeline

Click any open slot to book it

Proof

Outcomes, captured and counted

100+
meetings booked at a single flagship event
MEETING MANAGEMENT
Read the case study →
1,250
leads captured per event by Audinate
LEAD CAPTURE
Read the case study →
115.3%
year-over-year growth for a Fortune 500 healthcare company
LEAD CAPTURE
Read the case study →
Why Captello

More experience. Better ratings. The best support. And a human in every loop.

Lead capture is not a feature we added, it is what we have done longer and better than anyone. Captello is built on 10+ years of real-world event experience, on top of 15+ years in sales and marketing SaaS software. The technology disappears so your people can do what only people can: build the relationship. We handle the rest, and we are there when it matters.

4.8/5 on G2Lead Retrieval category leaderSOC 2 Type IIISO 27001GDPR10+ years in events
From intelligence to revenue

A scan is a maybe. Captello turns it into provable pipeline.

Capture, enrichment, intelligence, automation, and attribution, built together, are how Captello ties every lead, meeting, and conversation to attributed pipeline. That's the difference between reporting activity and proving revenue. It's why Captello is the lead capture system of record for enterprise event programs.

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FAQ

Event lead capture, answered

What is universal lead capture?+

Universal lead capture is software that captures leads at any event, from any registration system, with one capture action that recognizes badges, business cards, QR codes, and paper. Captello's Universal Lead Capture routes every capture to your CRM as enriched intelligence and attributable pipeline.

Does Captello work with our registration platform and CRM?+

Yes. Captello connects to 300+ registration platforms and offers 9,000+ system connectors, with native connections to every major CRM and marketing automation platform.

Can we capture leads without internet access?+

Yes. Offline capture keeps working in any environment and syncs the moment connectivity returns, so a dead zone on the show floor never costs a lead.

How accurate is Captello's data enrichment?+

The 5-Layer Enrichment Engine draws on 125 enrichment providers in the Captello Enrichment Network and delivers verified contact and firmographic data at up to 95% match rates.

How do you capture every lead at any event?
+

One capture action automatically recognizes badges, business cards, badge QR codes, LinkedIn profile QR codes, and contact information on paper, so your reps scan and move on instead of picking a mode for every prospect. Complete, accurate data lands in seconds, eliminating manual entry and ensuring compliance, with offline capture that syncs the moment connectivity returns. Every lead is augmented with Captello's full intelligence suite: data enrichment, conversation intelligence, AI-powered insights, AI agents, CRM and marketing automation data, and behavioral intelligence, so your team knows not only who they met but who matters most. Built on 10+ years of real-world event experience, on top of 15+ years in sales and marketing SaaS, and recognized as a G2 Lead Retrieval category leader, Universal Lead Capture is how enterprise teams capture every opportunity and prove it, lead by lead, in pipeline and revenue.

How does a badge scan become a complete customer profile?
+

A name and an email are a contact. Captello delivers a complete customer profile. At its core is the Captello Proprietary 5-Layer Enrichment Engine, a multi-source enrichment waterfall. It moves through five configurable layers in sequence, cascading to the next only when a source comes up short; because every layer is configurable, you decide which run and in what priority. A badge scan gives you a name, company, and title; Captello enriches it with verified contact details and firmographics at up to a 95% match rate, so a sparse capture becomes a complete, current record, routed in real time rather than days after the show.

How do you know what a prospect actually wants?
+

Conversation Intelligence records the conversations your team has on the show floor and turns each one into structured, actionable knowledge: a concise summary, action items, recommended next steps, key points, and a full transcript, attached to the lead record automatically. That context feeds AI-assisted follow-up, so the first message a prospect receives reflects what was actually discussed instead of a generic template. And because it's built for the enterprise, capture is governed by consent, so you gather richer intelligence without ever compromising compliance.

What happens to a lead after it is captured?
+

Captello transforms data the moment it's captured, standardizing phone numbers, normalizing country and state codes, reformatting names and titles, and applying dozens of other transformations so every record lands in your CRM in the exact shape your systems expect. From there, advanced automation and Fulfillment Actions execute your business logic on every lead: scoring and grading, routing by territory or rule, triggering follow-up, updating fields, and syncing to your CRM and marketing automation platforms, without a single manual step. And because Captello delivers AI Agents directly into these workflows, the platform doesn't just move data, it reasons over it, automating the judgment calls that used to require a person. Competitors stop at capturing a name; Captello captures it, cleans it, enriches it, and acts on it.

How do you capture leads at field events and year-round?
+

Captello 365 puts enterprise lead capture in your team's pocket every day of the year. Most capture tools only exist when there's a trade show; Captello 365 works wherever business happens. From any personal or corporate device, sales professionals capture leads at meetings, dinners, and chance encounters with business-card scanning and customizable qualification forms. Every capture syncs instantly to your CRM, enriched and ready for action, and carries the same follow-up and revenue attribution as a lead captured on the show floor. AI-assisted follow-up launches the moment a lead is captured, eliminating the lag between handshake and outreach where most opportunities die. The next opportunity rarely waits for the next trade show; Captello 365 makes sure you're ready when it shows up.

What is a digital business card with lead capture built in?
+

Connexions™ turns every introduction into actionable data: digital networking cards, real-time lead capture, and a centralized lead portal in one versatile 3-in-1 platform. Share your card with a tap or scan, capture theirs the same way, and every exchange is recorded instantly and routed to your CRM, at a trade show, a conference, or a coffee meeting. And because Connexions is part of the Captello platform rather than a standalone card app, every exchange flows through the full ecosystem: the same enrichment, meeting management, engagement, reporting, and revenue attribution as every other lead. Plenty of digital cards can swap contact details; only one is wired into the platform that proves what each connection becomes.