A podcast for event professionals with a desire to keep up with the latest industry trends, best practices, and headlines in the event industry.
Aaron Karpaty sits down with Nassir Jamal, CTO of Captello, to explore event revenue intelligence — connecting every scan, conversation, and meeting to real pipeline, so event marketers can prove ROI that finance and leadership trust.
In this episode of the Event SquadCast, we explore how Captello’s Revelation platform helps businesses unify disparate data sources, uncover key insights, and craft compelling data stories. The discussion highlights strategies for understanding where data lives, integrating it effectively, and leveraging Revelation to transform raw information into actionable intelligence for smarter, real-time decision-making.
Event Squad Cast dives into event intelligence with Nassir Jamal, CTO of Captello, exploring how real-time data and insights transform events, driving faster conversions and smarter, personalized engagement.
In this episode, we explore how data enrichment is transforming event strategies, enhancing engagement, and driving smarter, personalized marketing and ROI for event professionals.
Aaron Karpaty from Captello returns to dive deeper into the impact of disjointed event solutions on AI readiness. He shares insights on how businesses can enhance their meeting strategies, streamline processes, and use AI to unlock true event ROI.
Aaron Karpaty of Captello discusses how strategic meetings drive revenue growth. He covers setting clear event goals, aligning sales and marketing, and using Captello’s tools for lead capture and deal closure to maximize event ROI.
Ryan Schefke, Chief Listening Officer at Captello, shares insights on effective lead capture and engagement at trade shows, highlighting Captello’s tech-driven solutions for streamlined follow-ups and visitor engagement. Ryan discusses the role of listening in product development, leadership, and customer success, along with trends in event technology and the value of meaningful connections.
Discover how Captello transformed networking and lead generation at IBC 2024, enhancing attendee interactions and satisfaction with innovative app features and engagement strategies. Hear from the experts and explore the blend of quantitative and qualitative methods used to measure success. Learn how to turn large-scale events into hubs of meaningful connections and business growth.
From in-depth software walkthroughs to actionable tips and tricks, this episode offers a treasure trove of insights on maximizing lead capture and boosting ROI at your next event. Whether you’re a seasoned exhibitor or new to the event scene, tune in to learn from the best and revolutionize your event strategy.
Event Marketing Redefined with Matt Kleinrock. Dive deep into the question on every event marketer’s mind: “Can technology really solve the lead capture problem?”
Tips and tricks on how to become more approachable at tradeshows and events with Anders Boulanger. The Event Squad Cast interviews the Founder and CEO of Engagify about audience engagement tips that engage and entertain attendees to create a memorable experience that lasts forever.
The Trade Show & Beyond: Gamification Strategies with Kodi Morton, Senior Marketing & Events Specialist at Bruker — gamification strategies that engage and entertain attendees to create a strong brand experience that will differentiate you from others.
New Ideas for Maximizing Multichannel Event Engagement. Matt explains Noonah’s approach to multichannel engagement, why it is more important than ever for events, and how it benefits organizers and attendees.
How Influencer Marketing Contributes to Event Success. Become more influential online, learn developing trends in the influencer space, and how influencer marketing affects the events industry as a whole in this interview with author and influencer Gordon Glenister.
Building Event Industry Awareness. Hear from Laura Palker, President and Founder of the National Trade Show Alliance, on how the NTSA and Invisible Industry Tour are building awareness and opportunity within the events industry.
Captello Launches EventGen Platform for Event Organizers. Ryan Schefke introduces Captello’s Event Management Platform and its accompanying suite of solutions, including the Attendee App, Event Engagement Solutions, BOX registration hardware, and more.
Using Touch Displays to Increase Engagement & Interaction. Trade show exhibits come in all shapes and sizes — they may be eye-catching, but how do the best experiences engage attendees and broker conversation? Matthew Curtis, Founding Member at CloudTouch, will have you asking, “Why didn’t I think of that sooner?”
How to Reward & Recognize Team Members. Quality team members are more important than ever — how do you build loyalty into your workforce? Join guest Nicole Jacobson, Director of Marketing – Web & Digital at pc/nametag, for inspiration on team rewards & recognition.
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Combating Zoom Fatigue. You may be contributing to Zoom fatigue without knowing it. Find out how to crush it on the Event Squad Cast with Erik Fisher, Sr. Social Media Manager at Bizzabo.
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Trade Show Engagement Optimization: The Anatomy of a Successful Strategy. Gain insights from Lee Ali, a long-time trade show expert who helps businesses execute successful engagement strategies around the world.
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Pure Virtual versus Hybrid Events — what is the future of hybrid events? Hear from Sergiu, co-founder of LiveRail and CEO of EventMix.live, on the current state of events and the future of hybrid.
Play to WinSee how Captello connects every event interaction to attributable revenue you can prove.
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