Captello vs iCapture (Cvent)
One Captello app captures every lead, enriches it in the moment, and proves the revenue.
Scored across all six solutions. A solution that is not offered counts as zero. See how we scored this comparison below.
The full Cvent suite is graded on the Captello vs Cvent comparison.
Is iCapture or Captello the better event platform?
Captello. Captello is the only event-to-revenue intelligence platform. It runs all four core solutions in one system: lead capture, meeting management, activations and engagement, and event revenue intelligence, plus an event operations track, and it ties every one of them to attributed revenue on a 90-day window. iCapture is Cvent's trade show lead capture product, acquired in January 2024 and sold standalone and inside the Cvent license. It captures and routes leads well, and the rest of the story lives in other Cvent products: meeting management sits in Jifflenow, a separate app; engagement lives in the Attendee Hub attendee app; revenue reporting is program-level influence through the CRM rather than per-lead attribution; and enrichment runs through a ZoomInfo add-on on your own subscription. Even on lead capture, one Captello scan captures badges, cards, QR, NFC, handwritten notes, and documents, enriches across 125 providers at up to 95% match, and routes in real time across 9,000+ native integrations, while Cvent splits capture across two products, iCapture and Cvent LeadCapture. A scan is a maybe. Captello turns every event into pipeline you can prove.
- Best event lead capture. One scan captures badges, cards, QR, NFC, handwritten notes, and documents, enriches across 125 providers at up to 95% match, and routes to your CRM across 9,000+ native integrations. iCapture captures by badge kit, card, QR, and kiosk, with enrichment as a ZoomInfo add-on.
- Best meeting management for events. Captello books, runs, and attributes every meeting in the same app that captures the lead. Cvent's meeting management is Jifflenow, a separate app.
- Best event activations and engagement. Captello runs 60+ activations that score buying intent, with rewards across over 250 gift card brands. Cvent's engagement lives in the attendee app.
- Event revenue intelligence. Captello is the only platform that ties every lead, meeting, and conversation to revenue on a 90-day window. Cvent reports program-level influence through the CRM.
What separates Captello from iCapture
iCapture covers part of one of Captello's four core solutions. The comparison below is scoped to lead capture, with security alongside; meeting management, activations and engagement, event revenue intelligence, and event operations are compared on the Captello vs Cvent page.
Legend: Yes = fields the capability. No = does not field it. Partial = present but qualified. Claimed = asserted but not independently verifiable.
Sources: G2, Capterra, and public product pages (captello.com, cvent.com, icapture.com), current as of July 2026. Counts follow each vendor's own documentation.
How we scored and researched this comparison
How we scored this comparison
Each solution is scored from the capability table on this page. Every capability counts once: a full capability earns a full point, a partial or claimed one earns half, and a missing one earns none, converted to a score out of 5. Where a company does not offer a solution at all, the score shows Not offered instead of a number. Captello is the baseline for the comparison and is not scored. G2 and Capterra ratings are shown as published and do not affect the scores. Scores are recalculated whenever this comparison is updated. Last updated: July 2026.
How we researched this comparison
This comparison is based on an in-depth, buyer-focused review of the information companies typically encounter during the evaluation process, including product websites, sales materials, platform documentation, publicly available resources, third-party review sites, and buyer-facing product conversations. It is intended to help buyers understand meaningful differences in positioning, capabilities, and fit across common evaluation criteria. Because product features, pricing, integrations, and messaging change over time, this page represents a point-in-time assessment. Last updated: July 2026. This comparison is reviewed and updated quarterly.
Why enterprise event teams pick Captello
Every line is a number a buyer can verify.
G2 Lead Retrieval category leader at 4.8, a six-time consecutive high performer, with 9.6 for ease of use, 9.6 for quality of support, and 92% likelihood to recommend. Capterra 4.9.
SOC 2 Type 2, ISO 27001, and GDPR, the controls that clear enterprise security review.
9,000+ native integrations, 300+ registration providers, and enrichment across 125 providers at up to 95% match, all in one platform.
Inc. 5000 in 2025 at No. 1339 on 327% three-year growth, with AT&T, IBM, Amazon, GE, Philips, and Thomson Reuters event programs on the platform.
Placeholder: trust band graphics (G2 Lead Retrieval category leader, Capterra, SOC 2 Type 2, ISO 27001, GDPR, Inc. 5000) and enterprise logo wall, matching the homepage footer cluster.
The third-party record
Each fact with a public source.
Captello 4.8 across 171 reviews, G2 Lead Retrieval category leader and six-time consecutive high performer. iCapture sits at 4.7 across 96 reviews in the same category, and Cvent's seller page aggregates 4.3 across 4,558 reviews spanning many product lines. Source: G2.
Captello 4.9. Cvent Event Management sits near 4.5 across 900-plus reviews, on an SMB-skewed base. Source: Capterra.
Captello publishes a one-event Premium Lead Capture license from $500, with unlimited users and devices at no extra charge. Cvent does not publish pricing, and third parties report an annual license plus per-registrant model. Source: captello.com and Software Finder.
Captello offers a free event engagement package. Cvent is demo-gated, with no public trial. Source: captello.com and cvent.com.
Why teams choose Captello over iCapture
From capture to attributed revenue in one system
Captello runs lead capture, meeting management, activations and engagement, and event revenue intelligence in one platform, plus an Event Operations track. A badge scanned at the booth is enriched, tied to the meeting it produced, and attributed to pipeline in Revelation, all in the same system. iCapture captures the badge and routes it to the CRM; the rest lives in separate Cvent products.
Proof your CFO trusts
Captello attributes revenue on a 90-day window with named figures: $6.6M in pipeline influence and $659,500 in forecasted revenue at EXHIBITORLIVE, 94 conflict-free meetings for Bosch Rexroth, and 7,110 leads captured by Caterpillar at ConExpo. Cvent reports program-level influence through CRM integration.
One scan captures every lead
One scan captures badges, cards, QR, NFC, handwritten notes, and documents, enriches across 125 providers at up to 95% match in about three seconds, and routes to the CRM in real time across 9,000+ native integrations, with 10 years of proven event-industry leadership behind it. Cvent splits capture across two scanners, iCapture and Cvent LeadCapture, with enrichment as a ZoomInfo add-on.
A packed booth becomes qualified pipeline
60+ activations and games score buying intent instead of just drawing a crowd. At IAEE Expo Expo that produced a 122% lift in booth lead capture. Cvent's engagement lives in the attendee app, not at the booth.
Follow-up before the lead goes cold
79% of event leads never get a follow-up. Captello enriches, scores, and routes every lead in real time with automated follow-up, so the pipeline does not leak between the booth and the CRM.
By differentiator
Does iCapture enrich leads on its own?
Not in the product. iCapture enrichment runs through a ZoomInfo add-on that uses your own ZoomInfo subscription and credits. Captello enriches in the platform across 125 providers at up to 95% match, in about three seconds.
How many capture apps does Cvent run?
Two. iCapture sells standalone and inside the Cvent license, and Cvent LeadCapture is a second capture product priced inside the license that works best at Cvent-run events. Captello captures every lead in one app at every show.
Does iCapture attribute captured leads to revenue?
iCapture routes scored and segmented leads to the CRM, and revenue reporting in the Cvent suite is program-level influence through CRM integration. Captello attributes each captured lead to pipeline on a 90-day window through Revelation, which is how EXHIBITORLIVE reached $6.6M in influence and $659,500 forecasted.
Captello ties captured leads to revenue
Named figures from named events.
Answer-first
How do I capture every event lead without touching a device?
Captello Universal Lead Capture lets attendees complete capture on their own phones from a branded QR code, and one scan captures badges, cards, QR, NFC, handwritten notes, and documents. iCapture captures by scan and kiosk through its own app.
Do I need two apps to capture leads with Cvent?
Cvent runs iCapture and Cvent LeadCapture as separate capture products. iCapture works across shows through badge kits, and Cvent LeadCapture works best at Cvent-run events. Captello captures every lead in one app.
Does adding booth staff or devices cost more?
Not with Captello. Users and devices are unlimited at no extra charge, and a one-event Premium Lead Capture license starts at $500. Cvent does not publish pricing, and third parties report an annual license plus per-registrant model.
Frequently asked
Captello. It captures every lead in one app, enriches across 125 providers at up to 95% match, and attributes the lead to revenue on a 90-day window. iCapture captures the lead and routes it to the CRM, with enrichment as a ZoomInfo add-on, and Cvent runs a second scanner, Cvent LeadCapture, alongside it.
iCapture routes scored and segmented leads to the CRM, and revenue reporting in the Cvent suite is program-level influence through CRM integration. Captello attributes each captured lead to pipeline on a 90-day window.
Yes. Cvent acquired iCapture in January 2024 and sells it standalone and inside the Cvent license, alongside a second capture product, Cvent LeadCapture. The full platform picture is on the Captello vs Cvent comparison page.
Both hold SOC 2 Type 2 and ISO 27001, and both comply with GDPR. Cvent additionally publishes ISO 27017 and 27701 certifications.
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