Captello vs iCapture (Cvent)
One Captello app captures every lead, enriches it in the moment, and proves the revenue.
Captello's own assessment, not an independent rating. iCapture is graded as sold on its own, on the solutions it offers: lead capture and security. See how we scored this comparison below.
The full Cvent suite is graded on the Captello vs Cvent comparison.
Is iCapture or Captello the better lead capture app?
Captello. Captello is the event-to-revenue intelligence platform, and lead capture is where it starts. One scan captures badges, cards, QR, NFC, handwritten notes, and documents, so a rep never picks a mode, enrichment fills the record across 125+ providers at up to 98% match, and the lead routes in real time across 9,000+ integrations, with 300+ registration providers behind the badge.
iCapture is Cvent's trade show lead capture product, acquired in January 2024 and sold standalone and inside the Cvent license. It captures through badge kits, cards, QR, and kiosks across 130+ badge providers and routes scored and segmented leads to the CRM, and that is where the job ends.
Enrichment is not in the product: it runs through a ZoomInfo add-on on your own ZoomInfo subscription and credits. Capture itself is split across two products, iCapture and Cvent LeadCapture, which works best at Cvent-run events.
Captello captures every lead in one app at every show and attributes it to pipeline on a configurable window, in the same system that scanned the badge.
- Best event lead capture. One scan captures badges, cards, QR, NFC, handwritten notes, and documents, enriches across 125+ providers at up to 98% match, and routes to your CRM across 9,000+ native integrations. iCapture captures by badge kit and card, with enrichment as a ZoomInfo add-on.
- Best meeting management for events. Captello books, runs, and attributes every meeting in the same app that captures the lead. Cvent's meeting management is Jifflenow, a separate app.
- Best event activations and engagement. Captello runs 60+ activations that score buying intent, with rewards across over 250 gift card brands. Cvent does not provide engagement & activation solutions for exhibitors or field events.
- Event revenue intelligence. Captello ties every lead, meeting, and conversation to revenue all within the same platform. Cvent reports program-level influence through the CRM.
What separates Captello from iCapture
The comparison below is scoped to lead capture, with security alongside; meeting management, activations and engagement, event revenue intelligence, and event operations are compared on the Captello vs Cvent page.
Legend: Yes = fields the capability. No = does not field it. Partial = present but qualified. Claimed = asserted but not independently verifiable.
Sources: G2, Capterra, and public product pages (captello.com, cvent.com, icapture.com), current as of October 2026. Counts follow each vendor's own documentation.
How we scored and researched this comparison
How we scored this comparison
Each solution is scored from the capability table on this page. Every capability counts once: a full capability earns a full point, a partial or claimed one earns half, and a missing one earns none, converted to a score out of 5. Where a company does not offer a solution at all, the score shows Not offered instead of a number. Captello is the baseline for the comparison and is not scored. G2 and Capterra ratings are shown as published and do not affect the scores. Scores are recalculated whenever this comparison is updated. Last updated: October 2026.
How we researched this comparison
This comparison is based on an in-depth, buyer-focused review of the information companies typically encounter during the evaluation process, including product websites, sales materials, platform documentation, publicly available resources, third-party review sites, and buyer-facing product conversations. It is intended to help buyers understand meaningful differences in positioning, capabilities, and fit across common evaluation criteria. Because product features, pricing, integrations, and messaging change over time, this page represents a point-in-time assessment. Last updated: October 2026. This comparison is reviewed and updated quarterly.
Why enterprise event teams pick Captello
Figures from G2, Capterra, vendor sites, and dated press releases, checked September 28, 2026.
G2 Lead Retrieval category leader at 4.8, a six-time consecutive high performer, with 9.6 for ease of use, 9.6 for quality of support, and 92% likelihood to recommend. Capterra 4.9.
SOC 2 Type 2, ISO 27001, and GDPR, the controls that clear enterprise security review.
9,000+ native integrations, 300+ registration providers, and enrichment across 125+ providers at up to 98% match, all in one platform.
Inc. 5000 in 2026 at No. 1436 overall and No. 121 among U.S. software companies, three consecutive years running, with AT&T, IBM, Amazon, GE, Philips, and Thomson Reuters event programs on the platform. Read the announcement →
The third-party record
Each fact with a public source.
Captello 4.8 across 182 reviews, G2 Lead Retrieval category leader and six-time consecutive high performer. iCapture sits at 4.7 across 96 reviews in the same category, and Cvent's seller page aggregates 4.3 across 4,558 reviews spanning many product lines. Source: G2.
Captello 4.9. Cvent Event Management sits near 4.5 across 900-plus reviews, on an SMB-skewed base. Source: Capterra.
Cvent does not publish iCapture pricing.
Captello offers a free lead capture package. Cvent is demo-gated, with no public trial. Source: captello.com and cvent.com.
Why teams choose Captello over iCapture
Enrichment without a second contract
One Captello scan captures badges, cards, QR, NFC, handwritten notes, and documents, enriches across 125 providers at up to 98% match, and routes to your CRM across 9,000+ integrations, all inside the platform. iCapture's enrichment runs through a ZoomInfo add-on on your own ZoomInfo subscription and credits, so there is a second vendor and a second bill before a lead is enriched.
One platform for a full exhibitor and field program
Captello runs all four core solutions in one system: lead capture, meeting management, activations and engagement (60+ games that score buying intent), and event revenue intelligence, plus an event operations track. A single booth can grow into a company-wide exhibitor and field program on one platform, backed by 10 years in events. A global healthcare enterprise runs 323 events and more than 30,000 leads on it. iCapture covers trade show badge capture; the rest of the story lives in separate Cvent products, and Cvent runs a second scanner, Cvent LeadCapture, that works best at Cvent-run events.
Self-serve from day one
Start for free with Connexions, stand up an event yourself with a license, and make changes on the fly: add users, edit forms, and update capture in real time without waiting on a vendor. Cvent is demo-gated with no public trial.
Top-rated support and a platform that keeps shipping
Captello earns a 9.6 for quality of support on G2 and a 92% likelihood to recommend, and getting to production is self-serve, not a services project. New capability ships on a steady cadence: the Intelligent Scanner, the Revelation revenue intelligence layer, and conversation intelligence all shipped in 2026.
By differentiator
Does iCapture enrich leads on its own?
Not in the product. iCapture enrichment runs through a ZoomInfo add-on that uses your own ZoomInfo subscription and credits. Captello enriches in the platform across 125+ providers at up to 98% match, in about three seconds.
How many capture apps does Cvent run?
Two. iCapture sells standalone and inside the Cvent license, and Cvent LeadCapture is a second capture product priced inside the license that works best at Cvent-run events. Captello captures every lead in one app at every show.
Does iCapture connect captured leads to pipeline and revenue?
iCapture scores, segments, and routes captured leads to a CRM, where downstream pipeline and revenue attribution generally occurs.
Captello's Revelation and CapChat analytics connects each captured lead to resulting pipeline and revenue using a configurable attribution window. At EXHIBITORLIVE, one exhibitor using Captello attributed $6.6 million in influenced pipeline and $330,000 in forecasted revenue to its captured leads.
Captello ties captured leads to revenue
Named figures from named events.
Answer-first
How do I capture every event lead without touching a device?
Both Captello and iCapture support QR-based self-capture, allowing attendees to complete a lead form on their own phones. Captello expands this into a branded, unified capture experience that brings attendee self-capture together with badge scanning, business cards, LinkedIn QR codes, NFC, handwritten notes, and documents.
Do I need two apps to capture leads with Cvent?
Cvent runs iCapture and Cvent LeadCapture as separate capture products. iCapture works across third party shows, and Cvent LeadCapture works best at Cvent-run events. Captello captures every lead in one app.
Does adding booth staff or devices cost more?
Not with Captello. Users and devices are unlimited at no additional charge. iCapture uses a team-based licensing model, so additional users may be added within a licensed team, but users assigned to another team may require additional licensing and investment.
Frequently asked
Captello. It captures every lead in one app, enriches across 125+ providers at up to 98% match, and attributes the lead to revenue on a configurable attribution window. iCapture captures the lead and routes it to the CRM, with enrichment as a ZoomInfo add-on, and Cvent runs a second scanner, Cvent LeadCapture, alongside it.
Indirectly. iCapture sends scored, segmented leads and event data to the connected CRM, where pipeline and revenue attribution can be measured. Its public documentation does not identify native, lead-level revenue attribution within iCapture itself. Captello's Revelation analytics connects individual captured leads to resulting pipeline and revenue using a configurable attribution window.
Yes. Cvent acquired iCapture in January 2024 and sells it standalone and inside the Cvent license, alongside a second capture product, Cvent LeadCapture. The full platform picture is on the Captello vs Cvent comparison page.
Both hold SOC 2 Type 2 and ISO 27001, and both comply with GDPR. Cvent additionally publishes ISO 27017 and 27701 certifications.
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