What does Captello build?
Captello builds four core solutions that run as one system. Lead capture is where it starts, not where it stops. Each step feeds the next, and all four flow into attributed revenue.
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Lead Capture
Capture and enrich every lead into the CRM as attributable pipeline: every scan, badge, and conversation, enriched before it lands.
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Meeting Management
Book it, run it on the floor, and attribute every meeting to pipeline, so each executive conversation ties back to the revenue it creates.
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+250Activations and Engagement
Score the intent that matters and surface the buyers most likely to convert, with games and experiences that earn real engagement.
Learn more →Event Revenue Intelligence
Prove what every event generates with Revelation™ and end-to-end attribution, the number a CFO trusts.
Learn more →Run the event itself. Turn the floor into a revenue line.
Event Operations runs alongside the four as its own track, built for the teams whose job is the event itself: show organizers and corporate teams hosting their own events. It covers on-site registration, check-in, networking, and lead capture, scoped to the show floor, and it lets organizers offer exhibitors lead retrieval as a revenue line.
Where did Captello come from?
More than ten years ago, Captello’s founders trademarked the phrase Revenue Generation Software. Nobody in the events industry talked that way then: the industry measured events in badge scans and booth traffic, and the question was always how many leads a team collected rather than how much revenue an event created.
Captello registered the trademark because the category would eventually have to catch up, and everything built since points at the same goal: proving the revenue an event produces, with revenue a team can trace rather than activity counts. More than a decade later, Captello is a profitable company, a proven industry leader, and the category now measures events the way Captello always has.
Events measured in activity
- Badge scans
- Booth traffic
- “How many leads did we collect?”
Events measured in revenue
- Attributable pipeline
- Traceable revenue
- “How much revenue did the event create?”
Who leads Captello?
Ryan Schefke founded Captello and leads it as CEO. The leadership team spans product, engineering, and event operations, and the full team is on the Meet the Team page.
Frequently asked questions
What does Captello do?
Captello connects every event interaction to measurable revenue. The platform unifies lead capture, data enrichment, meeting management, activations, and revenue intelligence in one system, and routes every conversation, meeting, and activation to your CRM as attributable pipeline.
Who uses Captello?
Enterprise event programs run on Captello, including teams at AT&T, IBM, Amazon, GE, Philips, and Thomson Reuters. Exhibitors, field teams, corporate event teams, and show organizers use the platform across trade shows, conferences, and field programs.
Where is Captello headquartered?
Captello is headquartered in Dallas, Texas, at 13101 Preston Rd, Ste 110-159, Dallas, TX 75240. The team supports enterprise event programs worldwide.
See every event interaction become attributable pipeline.
The only event-to-revenue intelligence platform, capturing every conversation, meeting, and activation, and proving the revenue behind it.
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