Solutions by Role · For Exhibitors

Work the floor. Prove the pipeline.

The buyers you planned to meet and the ones who walk up by chance, every conversation on the show floor, captured the moment it happens and traced to pipeline you can prove. One platform runs the whole event, not four disconnected tools stitched together after the fact.

G2 4.8 Lead Capture category leader SOC 2 Type II ISO 27001 GDPR
The short answer

What does Captello do for exhibitors?

Captello runs an exhibitor's entire event as one system: pre-book meetings before the show, capture and enrich every conversation at the booth, follow up in real time, and prove pipeline influence in Revelation. Instead of stitching together a scanner, a meeting app, and a game tool, exhibitors work one platform where every touch is captured, enriched, and attributed to pipeline.

01
Before the show

Know who to meet, and book them

Map the room, score your accounts, and walk in with the calendar already filled.

02
At the booth

Capture every conversation

One scan, any source. Enriched, scored, and summarized while the rep keeps talking.

03
After the show

Follow up before anyone else

Every lead routed to your CRM in real time, on-message, while intent is still high.

04
Prove the revenue

Show finance the pipeline

Every lead and meeting traced to pipeline influence and forecasted revenue in Revelation™.

Why most booths underperform

A stack of scans is not a pipeline.

Most exhibitors leave the floor with a pile of badge scans and no idea what any of them are worth. The problem is not effort, it is tooling: point apps that capture a name and stop there. Captello runs the entire event as one system, so every conversation is captured, enriched, and attributed to pipeline you can take to your CFO.

60%
of trade-show leads are never followed up
Statista, via Medtronic (market context)
79%
of event leads never receive any follow-up at all
CEIR, via 391 Advantage (market context)
58%
of event marketers lose leads to inefficient capture
EMS25 white paper (market context)
Before the show · The intelligence

Walk in knowing who to meet, why they matter, and what each is worth.

Pre-Event Intelligence turns the weeks before a show into booked meetings and engaged accounts. It maps the room, your clients, partners, strategic accounts, and the competitors chasing the same buyers, against who is attending, speaking, exhibiting, sponsoring, and who attended in prior years. Every record is enriched through the Captello Proprietary 5-Layer Enrichment Engine and the Captello Enrichment Network of 125+ providers at up to a 95% match rate. Then it scores your portfolio, revealing which shows actually produce pipeline.

Your team stops guessing which badges to chase. They arrive with a ranked target list and enough context to open every conversation with the reason that buyer matters.

5-Layer Enrichment Engine 125+ data providers Up to a 95% match rate Portfolio scoring

Pre-Event Intelligence is available Q3 2026.

Before the show · The meetings

Turn that target list into a booked calendar.

With your targets identified, Captello lets prospects pre-book meetings into your team's calendar before the event starts, so reps arrive with a full agenda instead of hoping the right people wander by. Every pre-booked meeting is already tied to a record and a revenue forecast.

At the booth · Capture and qualify

Capture every conversation. Qualify it on the spot.

One scan captures any lead source: badge, business card, QR code, or LinkedIn, online or off. IntelliScan™ detects the source automatically, so the rep never picks a mode, and Data Enrichment turns a name into a complete profile in seconds. With Conversation Intelligence, the conversation itself becomes part of the record: a summary, action items, and recommended next steps attached automatically and captured with consent. Activations and games pull crowds in and qualify them while they play.

The rep scans and keeps talking. Enrichment, scoring, and even the recap of what was said happen in the background, so nobody is heads-down in an app while a buyer waits.

IntelliScan single-action capture Offline, auto-sync Conversation Intelligence 60+ games 250+ gift-card brands
After the show · Speed to pipeline

Follow up before your competitors even sync their scans.

The show ends and the race begins. Captello routes every enriched lead to your CRM in real time and books follow-up meetings on the floor and after. Because Conversation Intelligence captured what was actually said, the first message reflects the real conversation, not a generic template. No end-of-show export, no week of data cleanup, no leads going cold in a spreadsheet.

Speed is pipeline
69
meetings booked in real time on the floor (EXHIBITORLIVE).
500 to 1,000
sales hours saved by on-site scheduling (EXHIBITORLIVE).
391%
higher conversion for a 1-minute vs. 24-hour response (391 Advantage, market context).
78%
of buyers purchase from the first responder (Lead Connect, market context).
Prove the revenue

Show finance exactly what the booth was worth.

Every lead, meeting, and activation traces back to pipeline in Revelation, Captello's enterprise analytics engine. Role-based dashboards show cost per lead, forecasted revenue, and pipeline influence in real time, so you can prove the event's contribution instead of defending its budget. This is the number your leadership actually asks for.

Marketing, sales, and leadership each open the dashboard built for their question, and every metric traces back to the person and the conversation behind it.

$6.6M
pipeline influence proven from one event (EXHIBITORLIVE)
$659,500
forecasted revenue tied to meetings (EXHIBITORLIVE)
$141.10
cost per lead, measured with Revelation
$13,323
revenue per lead, measured with Revelation
The standard, not the add-on

Four solutions. One system. Not four apps and a prayer.

Most exhibitors run their event on a badge scanner from one vendor, a meeting tool from another, a game app from a third, and a spreadsheet to tie it together. The seams are where leads, meetings, and revenue proof leak out.

Point toolsA stack of apps that never talk

  • A scanner that captures a name and stops there
  • Meetings, games, and follow-up in separate systems
  • Exports reconciled in a spreadsheet after the show
  • Revenue proof scattered across vendors, or missing entirely

Captello, system of recordOne platform, first scan to final forecast

  • Capture, meetings, activations, and attribution on shared data
  • One login, one dataset, one support team
  • 40+ hours of pre-event prep eliminated per event
  • 9,000+ integrations and 300+ registration integrations built in
The human element

Technology your team forgets it is using.

The best event tech disappears. Captello is built so the person at the booth stays focused on the buyer, not the software: one scan, no modes, no training marathon. And when it matters, real people answer. World-class support and a decade of real-world event experience mean your team is never alone on the floor.

This is the difference buyers feel: your reps are present and prepared, because the platform carries the busywork and the support team has their back.

★ G2 4.8 Lead Capture category leader SOC 2 Type II ISO 27001 GDPR

10+ years of real-world event experience, built on 15+ years of sales and marketing SaaS software.

Booth engagement photo
to be added
FAQ

Exhibitors, answered

Captello runs an exhibitor's entire event as one system: pre-book meetings before the show, capture and enrich every conversation at the booth, follow up in real time, and prove pipeline influence in Revelation. Instead of stitching together a scanner, a meeting app, and a game tool, exhibitors work one platform where every touch is captured, enriched, and attributed to pipeline.
A badge scanner captures a name and stops there. Captello is a system of record: the same platform that captures the lead also books the meeting, runs the activation, and proves the pipeline, all on shared data. Point tools leave leads, meetings, and revenue proof scattered across vendors. Captello keeps them in one system from the first scan to the final forecast.
Yes. Every lead, meeting, and activation traces back to pipeline in Revelation, with real-time dashboards for cost per lead, forecasted revenue, and pipeline influence. One program measured $6.6M in pipeline influence and $659,500 in forecasted revenue tied to meetings (EXHIBITORLIVE). Captello reports pipeline influence and forecasted revenue, the numbers finance asks for, not vanity scan counts.
Yes. Captello captures any lead source in a single action, badge, business card, QR code, or LinkedIn, and works fully offline, auto-syncing the moment connectivity returns. IntelliScan detects the source automatically, so reps never pick a mode and never lose a lead to a dead connection.
In real time. Captello routes every enriched lead to your CRM as it is captured and lets reps book follow-up meetings on the floor, so outreach starts while intent is high, not after a week of data cleanup. Market research shows a 1-minute response converts 391% better than a 24-hour one (391 Advantage).
Both. Activations and games pull crowds in and qualify them while they play, so engagement becomes scored leads, not just booth traffic. Across Captello customers, activations drove a 400% lift in booth lead capture and a 3x average increase in engagement, and every player becomes an enriched, attributable lead.
Pre-Event Intelligence maps the room before the show: your clients, partners, and strategic accounts, plus the competitors chasing the same buyers, matched against who is attending, speaking, exhibiting, and sponsoring. Every record is enriched through the Captello Proprietary 5-Layer Enrichment Engine and the Captello Enrichment Network of 125 providers at up to a 95% match rate, then your portfolio is scored so you can see which shows actually produce pipeline. (Pre-Event Intelligence is available Q3 2026.)

Every conversation, captured. Every dollar, proven.

Your booth is not a cost line, it is a pipeline engine. Book the meetings, capture every conversation, follow up first, and prove the pipeline. That is the exhibitor revenue story, and it is the standard Captello was built to set.

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