The data was never the problem. Seeing it clearly, in time to act, is.
Captello captures every conversation, meeting, and activation as the lead capture system of record. Revelation™ is the layer on top that ties it all to pipeline and revenue.
Build the view
Which metrics belong on your dashboard?
Pull the signals that matter for this event into one view — from your CRM, your floor, and every conversation.
Lead generation
Volume, quality, and which leads are becoming real opportunities.
Booth traffic
When and where attention peaks — so you staff the moments that matter.
Spend vs. ROI
Every dollar in, measured against the pipeline it produced. Run the numbers →
Networking & engagement
Digital cards, forms, and conversations, scored for real interest. See Connexions →
Proof
Measured end to end in Revelation™ at EXHIBITORLIVE — Captello's own program ($141.10 cost per lead, $13,323 revenue per lead, $6.6M pipeline influence). Illustrative of what's possible, not a guarantee for every program.
It's not just about capturing leads; it's about capturing the right insights.
Ryan Schefke, Chief Executive Officer, CaptelloThe payoff
From the show floor to the boardroom
The same data that guides your team on the floor proves the program upstairs.
Decide in real time
Dashboards update live, so you shift staff and offers while the show is still open.
Benchmark every event
Compare year over year and show vs. show — then reinvest in what works.
Automate the reporting
Schedule the summary execs need — no manual recap after the show. See how →
Frequently asked questions
What is event performance tracking?
Event performance tracking measures how an event performs against your goals, in real time and afterward, by connecting metrics like lead volume, lead quality, booth engagement, meetings, and spend to pipeline and revenue. Done well, it proves ROI and sharpens your strategy for the next event.
How do custom dashboards help exhibitors measure event ROI?
Custom dashboards let you choose the exact metrics that matter for each event and view lead generation, booth traffic, spend versus ROI, and engagement side by side. With Revelation, those signals are tied to pipeline and revenue, so you can defend event spend with numbers instead of anecdotes.
What data sources can Revelation pull into a dashboard?
Revelation unifies captured, enriched, and meeting data across every event, team, and region, and integrates with CRM and marketing automation systems such as Salesforce and HubSpot, registration platforms, and other sources, so lead capture activity, networking interactions, engagement, and meeting outcomes live in one connected view.
Can I make decisions during the event, not just after it?
Yes. Because Revelation dashboards update as data flows in, you can spot which sessions or booth areas are driving leads and shift your team while the show is still open, instead of diagnosing what happened weeks later in a post-event recap.
Can I automate event reporting for stakeholders?
Yes. Once a dashboard is built, Revelation can schedule automated reports on a daily, weekly, or monthly cadence, so executives and event teams always work from current performance data without manually compiling reports after every event.
Stop guessing. Start proving event ROI.
See how Revelation™ turns your event data into dashboards that tie every lead and meeting to revenue.
Request a Demo → Or explore Revelation™ analytics.