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There are a lot of things that have to go right when you’re capturing leads at live events. You have to have the right planning, the right booth, the right staff, and the right follow up. It’s that last one where people get tripped up. How do you engage people and set your activation apart from others?
There are a lot of things that have to go right when you’re capturing leads at live events. You have to have the right planning, the right booth, the right staff, and the right follow up. It’s that last one where people get tripped up. How do you engage people and set your activation apart from others?
03 Jan 2020

Are you sending the same email to all of your event leads?

There are a lot of things that have to go right when you’re capturing leads at live events. You have…

Millennials are now 20-38 years old.  That means that they are quickly becoming influencers and decision makers that are walking exhibit halls and driving change at companies of all sizes. But has your Trade Show strategy changed to accommodate them? Here are a few key points to consider about Millennials...
Millennials are now 20-38 years old.  That means that they are quickly becoming influencers and decision makers that are walking exhibit halls and driving change at companies of all sizes. But has your Trade Show strategy changed to accommodate them? Here are a few key points to consider about Millennials...
30 Dec 2019

How Millennials are Changing Trade Shows

Millennials are now 20-38 years old.  That means that they are quickly becoming influencers and decision makers that are walking…

Typically, exhibitors are just using whatever lead capture software the exhibit house or show provider might give them. They show up at the event and they say, "Hey, here's what you're using for capture", and they just go with the flow. Here are five problems result from using generic lead capture solutions...
Typically, exhibitors are just using whatever lead capture software the exhibit house or show provider might give them. They show up at the event and they say, "Hey, here's what you're using for capture", and they just go with the flow. Here are five problems result from using generic lead capture solutions...
05 Dec 2019

5 Main Problems with Event Lead Capture

Typically, exhibitors are just using whatever lead capture software the exhibit house or show provider might give them. They show…

Direct mail marketing is very much alive! Countless studies indicate the increased effectiveness of direct mail over its digital counterpart, each reporting statistics like an average ROI of up to 20%, and a 31% increase in brand recall. While these are already great figures, what these studies don’t mention is the significant increase that handwritten personalization can have on the effectiveness of your direct mail marketing.
Direct mail marketing is very much alive! Countless studies indicate the increased effectiveness of direct mail over its digital counterpart, each reporting statistics like an average ROI of up to 20%, and a 31% increase in brand recall. While these are already great figures, what these studies don’t mention is the significant increase that handwritten personalization can have on the effectiveness of your direct mail marketing.
31 Oct 2019

The Power of Personalized Follow-Up

Direct mail marketing is very much alive! Countless studies indicate the increased effectiveness of direct mail over its digital counterpart,…

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